Product portfolio is considered to be collection of different services or products that are offered by an organization.

Assignment on Marketing Analysis of Coca-Cola Malaysia

This article discusses the BCG matrix and its relation to marketing strategy, with a focus on Coca-Cola Company. It includes examples of the four categories of the matrix and how they apply to the company's products.

Economics

BCG Matrix of Coca-Cola Company

This presentation outlines an integrated marketing plan for Coca Cola, including its competitors, target audience, and recommended IMC strategies. The plan aims to increase sales, strengthen competitive advantage, and improve the position of fruit juice and warm beverage products in the international market. The presentation also includes a 6-month media schedule for Coca Cola and criteria for choosing the marketing communication mix. References are provided for further reading.

Integrated Marketing Plan of Coca Cola

Marketing and Management Pizza Hut

This report explores marketing and communication in the digital world, focusing on Coca-Cola as a case study. It covers the elements of marketing mix, research requirements, and a detailed research plan. Discover the benefits of buying Coca-Cola products and their marketing strategies.

Marketing

Marketing and Communication in Digital World

This report discusses the elements of marketing mix and research requirements in the digital world of marketing and communications. It analyzes Coca Cola's marketing strategies and research plan, including primary and secondary research methods. The report also provides recommendations for the company to focus on health concerns and use natural ingredients.

Assignment on Marketing Analysis of Coca-Cola Malaysia