Marketing Analysis of SPF 65 Sunscreen by Mehta Skin Care

Running head: MARKETING ANALYSIS OF SPF 65 BY MEHTA SKINCARE
Marketing Analysis of SPF 65 Sunscreen by Mehta Skin Care:
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1MARKETING ANALYSIS OF SPF 65 BY MEHTA SKINCARE
Table of Contents
Answer to Question 1:.........................................................................................................................2
Answer to Question 2:.........................................................................................................................2
Answer to Question 3:.........................................................................................................................2
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References............................................................................................................................................8

2MARKETING ANALYSIS OF SPF 65 BY MEHTA SKINCARE
Answer to Question 1:
The SPF 65 sunscreen of Mehta Skin care is a new initiative and the most improved
sunscreen product by the company, which is mainly offered to the age group of 22-40 years. Hence,
considering the promotional mixes, public relations helps in building image of the brand and the
product; sales promotion will help in attracting customers and increase in sales; while
advertisement will attract attention and spread awareness of the product; and personal selling or
direct marketing will help in promoting the product and selling directly to the customer and will
omit the miscommunication between customer and the company (Kotler and Armstrong 2015). The
specification of the product is attractive enough and hence sales promotion is not needed for this
product as it will be much expensive and not be too helpful for a product like this. Out of all, direct
marketing will be the most effective element, because it is a product for every person in the age
category of 22-40. Thus, through Direct marketing salesman, could directly communicate with the
end users and can make better understand of the product and its uses to the customer, and since the
product is targeted to the middle-class and the high class, it will be more effective. The direct
marketing will also be less expensive than others (Oladepo and Abimbola 2015).
Answer to Question 2:
To create an integrated marketing communication plan, a specific and suitable marketing
communication for the product needs to be selected. Considering direct selling, as the suitable
marketing communication medium, it can be used to promote the product and will also help the
company overall sales and marketing strategy, by cutting the cost of the middle channel between.
Through direct marketing company can save their expense and can spread awareness of their
product to more people and can lessen the miscommunication. Direct Selling is best marketing
communication plan, as the communication between the brand and the end users is direct and more
clear (Todorova 2015).

3MARKETING ANALYSIS OF SPF 65 BY MEHTA SKINCARE
Answer to Question 3:
Mehta skin care should use either personal selling or advertisement marketing strategy for
its primary market offerings, because advertisement will help in spreading awareness of the product
to the general public in the initial period and as the product is new to the market, hence it will
attract more customers and will also be less expensive than sales promotion and other mix, except
direct marketing. Personal selling strategies as marketing strategies will be the second preference
for the company, because it is solely depend on the sale representatives, and it will require adequate
skilled staffs, but it will cheaper than advertisement (Kotler and Armstrong 2015).
Answer to Question 4:
As per the information from page 477, the main objective that could be set by Mehta skin
care for its product is to make it the big thing by spreading the services all over and by giving
service production responsibility to the retailers, and also introduce new opportunities to provide
personalised customer service by the retailer. The budget decision for future, of the company can
be measured, with the help of the objective set, because the sales of the product and personalise
customer service will help the company to identify its customers, the production will be done on
that basis, and hence the budget for production can be predetermined.
Answer to Question 5:
In accordance to the advertisement strategy, the message execution style suitable for the
product, SPF 65, will be scientific or technical evidence, where the product is sold and executed
properly with help of their technical specifications in a platform where the specifications are
highlighted properly. An example of such platform can be ‘amazon’, because people can direct
access to the site or app of amazon and can see the whole description and specification of the
product. Since the product is dominated by its innovative specification, this execution style will be
more benefitted for the company (Ferreira et al. 2017).