Marketing Analytics: Conjoint Analysis for Curved TVs
VerifiedAdded on 2022/11/10
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AI Summary
This article explains how to use Conjoint Analysis to evaluate consumer preferences for curved TVs. It includes a case study of Samsung, LG, and SONY companies in the Australian market. The article covers the calculation of part-worth, utility, purchase probability, market share, and expected profits. It also provides insights on the importance of different TV attributes and product profiles.
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