Marketing Communication Strategies of Body Shop : Report
10 Pages3081 Words55 Views
Added on 2020-06-04
Marketing Communication Strategies of Body Shop : Report
Added on 2020-06-04
ShareRelated Documents
Marketing andCommunications Course 1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1: NEEDS, WANTS AND DEMANDS .............................................................................1a.) Discussing importance of Body shop and needs, wants and demand of customers..........1b.) Identifying the marketing concept that could company adopts.......................................2TASK 2: MARKETING ENVIRONMENT ...................................................................................3a.) Analyzing marketing environment....................................................................................3Social and Environmental factors. .........................................................................................3c.) Competitor analysis...........................................................................................................4d.) Competitor analysis of the Body shop in the UK.............................................................4e.) Findings of the competitor analysis...................................................................................6TASK 3: MARKETING MIX ........................................................................................................6a.) Identifying the company Marketing Mix concept.............................................................6CONCLUSION................................................................................................................................7REFERENCES ...............................................................................................................................8
INTRODUCTIONMarketing communication is a fundamental and complex part of a company. Asper defined by different authors and sources communication in marketing is very essential for thecompany attain objectives and goals. It is the broad concept which has mainly two objectives oneis to create new demand preference for product and another one is to shorten the sales cycle.Present study is based on marketing communication strategies followed in Body Shop. The studyis based on case study to explore the new marketing events and strategies to get over from thehigh competition. It is the large British international brand in cosmetic sector. They started theircareer in 1976 by selling just only 25 products. They started their career from very small level byselling natural and organic cosmetic products to the buyers. In 2006, Anita dick sold the Body Shop to cosmetics big company L'Oreal at price of£652m. After this contract again L'Oreal sold the company again to Natural for £880m. This isone and first amongst the company who prohibit testing on animals to avoid chemical testing onits body by the fair beauty commission. (Andrews and Shimp, 2017). Now company has morethan 300 products with more 3000 stores in 66 countries. Body shop has about 22,000 employeesworking for its sustainability and profit making process. PurposeMarketing communication is the most crucial process in the marketing function that helpsto expand the company goodwill and long term process. The main purpose of this study is toobtain new strategies and approaches to target global or local customers through best marketcommunication strategies (Armstrong and et.al., 2014). The main purpose of study is tounderstand customer needs and wants according to demand goals. TASK 1: NEEDS, WANTS AND DEMANDS a.) Discussing importance of Body shop and needs, wants and demand of customers.Needs and demands are the basic concept and most crucial concept for marketingprinciples. It is the complex process to identify the customer needs and wants in order to makesure best advantageous performance. In present scenario company is focused on thedifferentiating its products on the basis of creativeness. Besides, Body Shop aim at identifyingproduct needs on the basis of their customer’s demands (Balmer, 2017).Needs 1
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing and Communication for The Body Shoplg...
|11
|2871
|283
Marketing and Communication: The Body Shoplg...
|12
|2968
|214
Marketing and Communication: A Case Study of The Body Shoplg...
|12
|3159
|177
Marketing Management Report on The Body Shoplg...
|15
|3149
|309
Importance of The Body Shop PDFlg...
|10
|3056
|494
Management and Communication: A Case Study of The Body Shoplg...
|14
|3932
|275