Market Research and Marketing Planning on Information Technology

The report includes the discussion about different marketing aspects like segmentation, positioning, target market and marketing mix strategies. Introduction 4 Situational Analysis Recap 4 Segmentation, targeting and positioning approach (STP) 5 Segmentation 5 Target Market 6 Positioning Statement 7 Marketing Objectives 7 Financial Objectives 8 Formulation of a detailed marketing mix strategy 8 Marketing Strategy Proposed Implementation 10 Budget allocation for promotion mix 11 Conclusion 12 References 13 Introduction Marketing plan is one of the most significant documents for a company as it helps to develop awareness about its products