logo

HCT 0219 - Marketing and Entrepreneurship | Assignment

   

Added on  2020-03-07

9 Pages1391 Words45 Views
RUNNING HEAD: MARKETING AND ENTREPRENURSHIP1Marketing and EntrepreneurshipSubmitted by:

Marketing and Entrepreneurship2Activity 1 1. Oxfam Australia is a self-governing, not-for profit, community based organization working onlong-term development projects. The projects include campaigns to develop the lives ofunderprivileged people around the world. The organization provides with an contact to socialservices, an effective voice in decision making, equal rights and status. The organization ismainly dependent on community donation. Oxfam’s growth and support programs use 70% ofdonated funds, 20% is used for fundraising and promotion, and the remaining 10% foradministration.Like any business philanthropist, a Not-for-profit organization has to compete for supporter’smoney. The best way to achieve is through the process of branding by identifying differentconstituent to finely tune in their program. Once the program is clear, the brand name canflourish in the market. While selling the message or a viewpoint Oxfam has simplycommunicated through the website. By driving general public and the members association it ispossible to manage the organization. The online presence of the brand is efficient enough tocreate a difference (Pope, Isely and Asamoa‐Tutu, 2009). Oxfam has a great online presencewith a two way support from the community. In this way they are able to support the marketneed. The social media marketing plan used by the organization has a long-lasting impact on thetarget audience. International presence of the brand has helped in increasing overall funds to agreat level. The effective internet marketing tools has allowed in gaining a market advantage byshowcasing the benefits t the community (About us, 2017). 2. Yes, information regarding the products will help in building relationship with the consumers.Apart from the services if a website provides with concrete information it will help in targeting

Marketing and Entrepreneurship3the customers in the well-defined way. By providing with information on Billabong products, theorganization can gain sustainable advantage over other brands. This will help in building strongrelationship with its target customer (Billabong, 2017). 1.Build network for developing sales lifeline- Billabong can build a strong marketposition by managing the online sales. The placement of product on the website will helpin strengthening relationship with the customers. 2.Communication is an effective way to gain market competency- It is the mosteffective way through which an individual can gain a competitive advantage by carryingout communication activity at an early stage the organization can sustain for a longertime-period (MacMillan, Money, Money and Downing, 2005). 3.Reward loyal customers, and they'll reward you- By rewarding the loyal customers,the organization can earn faith in customers. In this way they can guarantee long-termsustainability and results. By focusing over the customers Billabong can strengthen itsmarketing policies. This is a most innovative process that an organization can use inorder to retain market4.Loyal customers are best salespeople- Customers satisfied from the brand will get newcustomers. By linking the brand with the organization it is possible to maintain a longmarket standing. This is one of the most effective ways an organization can use in orderto create a market standing. Billabong should focus on developing products that will helpin gaining market advantage (5 Key Ways to Build Customer Relationships, 2005).

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Strategy | Assignment
|5
|1374
|48

HC1082 Marketing & Entrepreneurship
|8
|1356
|40

MKTG716 - Marketing Assignment
|7
|1279
|100

Assignment on Marketing & Management
|5
|733
|29

Billabong Website | Marketing & Entrepreneurship Assignment
|6
|1444
|60

MK0388 - Marketing Concepts, Target Customer and Market Segments
|7
|1361
|104