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MK0388 - Marketing Concepts, Target Customer and Market Segments

7 Pages1361 Words104 Views
   

Northumbria University

   

Marketing Management and Strategy (MK0388)

   

Added on  2020-03-04

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In the MK0388 Coursework, we will discuss Marketing concepts, target customers, and Market Segments. We also cover non-profit organization that implements the Marketing Concept. Billabong's website offers consumers a lot of information about the Surfing, Skiing, and Skating Industries. Nestle's Australian website. Review its latest news and Peter's Brand page to identify recent new-product launches or Promotional Campaigns.

MK0388 - Marketing Concepts, Target Customer and Market Segments

   

Northumbria University

   

Marketing Management and Strategy (MK0388)

   Added on 2020-03-04

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Running head: Marketing concepts, target customer and market segments 1Marketing and strategyMarketing concepts, target customer and market segments
MK0388 - Marketing Concepts, Target Customer and Market Segments_1
Marketing concepts, target customer and market segments2Activity 1a The smith family is an independent Australia non-profit organization. The main aim of this charity to develop opportunities for disadvantage children and their family so that they can encourage them to participate in the society and to participate, it uses the tool of education. The marketing concept is considered as the philosophy which is being used to analyze the needs of the customers and after that it takes decision for the purpose to satisfy those needs in the environment of competition. It implements the marketing concept which covers the needs of clients and tries to resolve their query as soon as possible (Smith, 2008). It started a literacy and learning programs which is the exchange taking place. Learning life programs has the power to change the lives through breaking the cycle of disadvantage. It is the program which support practically, emotionally and financially. It starts to give support from early year children to primary and high school. They get profit from running learning programs for the disadvantage children and for running this the corporate partners of smith family, trusts and foundations and the government partnership spent almost 82 cents to help disadvantaged children so that they canparticipate in the program of education. Yes, these activities are applying the marketing concept because the main aim of marketing concept is to develop the strategy in which users of their services can be benefitted. Learning and development program is the initiation from the smith family which give outcomes in the form of satisfaction of its users (Urquhart and Wearing, 2017).
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Marketing concepts, target customer and market segments3Activity 1bBillabong is an Australian clothing industry which gives lot of information to its consumers regarding surfing, skiing and skating industries. Billabong was able to acquire mingling youth labels such as Nixon watches, element, RVCA, Palmers surf gear to fortify market share. The information give by Billabong is able to build relationship with targeted customers. It has been analyzed that Billabong won fashion award for the most popular brand of female youth brand. It is the concept of Billabong to continuously evaluate the procedure of showcase its brand in the latest market trends. To achieve this concept, Billabong focuses on fewer but better concept as crucial to every interaction (Payne, 2014). It is the aim of Billabong to targeted and effective form of interaction channel with customers. Its relevancy regarding concept of surfing, skiing and skating industries help to build the relationship with its target customer. Billabong is belief in invest in the platforms globally so that it would become easy to Billabong to focus on centricity of customers. To build the relationship, it is the effort of Billabong to provide first experience as a better experience. Billabong focuses of news and innovative ways to captivate targeted customers. Technology is an element which is helpful to remove the barriers of global shopping. This is the concept of Billabong to stay further of the curve of shopping (Mules, 2014).
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