Marketing Essentials

Marketing Essentials
(TASK 1 )

Table of content
 Introduction
 Company Introduction
 Marketing process
 Roles and responsibility of marketing manager
 Interrelationship of marketing function with other functions
 Value and importance of marketing
 Conclusion
 References

Introduction
 Marketing is define as concept which enables and support in
determine the needs and wants of customers and then required
to take such appropriate judgment which facilitate in conclude
better decision for made the user satisfied in nature.
 Marketing helps in analyses the current and determine wants of
each and every individual properly and then create brand
awareness with exiting offers and convert the viewers in
ongoing client of a firm.

Company Introduction
 Virgin group deals in various kinds of commercial business
operations.
 Virgin Atlantic is one of their group which provide airline
facility to their target customers.
 They provide appropriate and suitable offers to their clients
which enable them to satisfy.
 Virgin Atlantic commence their operations from 22nd June
1984.