This assignment explores the concept of marketing events, using Red Bull as a case study. It examines how special events are defined and classified, highlighting key marketing activities undertaken by Red Bull and the role events play in their overall marketing strategy. The assignment also analyzes the application of the marketing mix (4P's/7P's) in Red Bull's marketing strategy and discusses risk management considerations for planning outdoor events. Through this analysis, the assignment provides insights into the effectiveness of marketing events in promoting brand image and achieving business objectives.