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Marketing and its Application to a Tourism Organisation

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Added on  2021-02-20

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Marketing and its application to a tourism organisation INTRODUCTION 1 P3 Comparison of different organisation through implementing marketing mix to attain business objective 1 P4 Basic marketing plan for travel and tourism organisation to meet with marketing objective 3 CONCLUSION 7 REFERENCES 8 INTRODUCTION Marketing is defined as a process through which an organisation develops the concept of making a product. 1 P3 Comparison of different organisation through implementing marketing mix to attain business objective Marketing mix can be defined as a set of action and tactics that is

Marketing and its Application to a Tourism Organisation

   Added on 2021-02-20

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Table of ContentsINTRODUCTION...........................................................................................................................1P3 Comparison of different organisation through implementing marketing mix to attainbusiness objective........................................................................................................................1P4 Basic marketing plan for travel and tourism organisation to meet with marketing objective.....................................................................................................................................................3CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONMarketing is defined as a process through which an organisation develops the concept ofmaking a product. This includes the whole functions or activities which helps frommanufacturing the goods till the delivery of them towards the customers. This assignment isbased on the perspective of TUI which is a well known travel company of UK. Moreover thisassignment highlights on marketing mix as well as marketing plan for the organisation. P3 Comparison of different organisation through implementing marketing mix to attain businessobjectiveMarketing mix can be defined as a set of action and tactics that is used by theorganisation for promoting their brand, service and product. While considering the promotionthey implement different techniques such as advertisement, brand awareness CSR activities etc.In order to attain organisational objective management of TUI implemented 7P's in whichundertakes several aspects (McKercher, Mak and Wong, 2014). Like Product, Price, Place,Promotion, People, Process and Physical evidence. In this task comparison between TUI retailmarketing plan and Sainsbury's marketing plan is discussed which determines benefits ofimplementing marketing plan in the organisation that is mention as follow:ParticularSainsbury'sTUIProductSainsbury's holds a large chain ofsupermarket due to which theystock wide range of product lines.This results that they are worldsecond position in retail market interms of earning revenue. Fruits,vegetable, fish etc. are someproducts which are sold bySainsbury's at a large scale as theyprovide them fresh and ready tocustomers.TUI is operating their market atglobal level. In context of this theystarted to sale their products under5 board categories whichdetermines that they sale theirproduct under their brand nameTUI. Along with this they is largevariety of products is available thatallow customers to select bestproducts for consuming. PlaceSainsbury's is operating their storeapproximately in all over theFrom some past years TUI retailbusiness is expanding with a rapid
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globe. For capturing the wide areaof market Sainsbury's started toopen their superstore that areconvenience to approach.Moreover they are related withself service and involves largenumber of counters which derivecustomers to purchase producteasily from them. face, for such a good growthmanagement of TUI sells itsproducts by two marketingchannel. In which first method isthrough online website and other iswholesaler method that helps toapproach customer in all over thecountry.2
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