Marketing Essentials for Travel and Tourism

Marketing Essentials
for Travel and Tourism
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Table of Contents
Table of Contents.............................................................................................................................3
INTRODUCTION...........................................................................................................................4
Part 1 (Covered in PPT)...................................................................................................................4
Part 2................................................................................................................................................4
A comparison of the ways in which different tour operators......................................................4
Basic marketing plan for a travel and tourism Organisation to meet marketing objectives........6
CONCLUSION..............................................................................................................................11
REFERENCE................................................................................................................................12
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INTRODUCTION
In competitive environment, travel and tourism is becoming a leading industry that
contribute in economical condition of a country and make it strong. Travel and tourism industry
is main business sector which attracts customers and get ready to buy products and travelling
services. In all companies marketing is playing a vital role which are used by marketing manager
for the purpose of influencing customers and increasing organisation sale. The marketing
manager of business organisation is playing a vital role who analysis the needs of people and
introduce products and services according which attracts them and make decision to buy (Kartika
and Riana, 2020). This report is based on TUI that travel and tourism company providing
travelling packages to customers by understanding their needs. This consist 1600 travel agencies
and leading online portal, six airlines with around 150 aircrafts. Now the plan of organisation is
to introduce ski holiday packages for customers so they can spend their holiday. This report
cover understand about role of marketing, comparison of ways where travelling and tourism
company uses element of marketing essential and marketing plan that helps to run a business
effectively.
Part 1 (Covered in PPT)
Part 2
A comparison of the ways in which different tour operators
In business environment, there are many tour operators who are providing different
travelling and tourism services as per customer wants that attracts to perform well. Marketing
mix is the combination of different factors which are required to run a business and helps to get
the competitive advantages. TUI is large size tour operator which is using marketing mix by
comparing with other organisation in travel and tourism. This helps to increase the organisational
productivity and profitable (Madhukar and Sharma, 2019).
The comparison of ways in different tour operators are as defined:
Basis TUI British Airways Holidays
Product/ services This organisation is selling the
products in 5 categories that
involves designs of organisation,
This is flag carrier airline in UK that
is providing airline services as tour
operator, design, branding, tour
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flight services, tour operator,
accommodation, booking tickets,
Wi Fi, meal, refreshment etc. that
attracts customers. TUI is also
providing Ski holiday services as
some wants cool and ice areas.
packaging. This provide excellent
services in flights such as Wifi, fresh
meals, drinks etc.
Price TUI is tourism organisation that is
selling the airline services at retail
and competitive prices according to
different class that attracts
customers. Manager analysis the
income group of their targeted
customers and provide services
according to them.
This planned the prices of their
airline services according to
destination and class of services that
attracts customers and increase the
business performance (Khan,
2019) .
Place In present, TUI is strong tour
operator where it operates 1600
travel agencies, has 150 crafts over
380 hotels in order to providing
airline services that attracts
customers at different destinations
(Marketing mix of TUI. 2019).
This refers as distribution of services
from manufacture to consumer. This
organisation is operating business by
using direct sales, multi channel by
serving more than 400 destinations
with a fleet of 273 aircrafts by
involving Boeing 747s, 777s, 787s
(Marketing mix of British Airways
Holidays, 2019).
Promotion TUI undergoes personal selling
with large sales force that increases
business profitability. this uses
celebrity advertisement, social
media, newspapers, billboard etc. in
order to attracts customers and
deliver them best quality of
travelling services.
The marketing managers of such
organisation are using T.V
advertisement, news papers which
helps to inform customers and
making buying decisions. This
provide convenient to book tickets
online and cancellation facility to
customers.
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