This report is the continuing of the report2
Topic: Tesla
*Integrated Marketing Communications
– Part 1
Designing and managing integrated marketing communication
-Part 2
Managing Mass Communications
Weight: 20% = 20 marks. 10% for the report, 10% for presentation.
Word count: 1000 words (+/- 10%) for the report
Requirement:
The report analysis:
-The integrated marketing communications matrix.
-All the possible communication media (for example, students will tend to concentrate their media on television or on the Internet and include other forms such as personal selling and radio).