Integrated Marketing Communication Plan for Samsung Smart Washing Machine

Running head: MARKETING AND MANAGEMENT
Marketing and Management
Name of the Student:
Name of the University:
Author Note:

1MARKETING AND MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Advantages.............................................................................................................................3
Causes....................................................................................................................................3
Features..................................................................................................................................3
Conclusion..................................................................................................................................3
References..................................................................................................................................3

2MARKETING AND MANAGEMENT
Introduction
Integrated marketing communication is a process of promotion that uses a variety of
promotional channels and tactics in order to create maximum effect among the audience
(Barker 2013). There are many reasons for which companies use integrated marketing
communication. These are cost-effective, creates trust among the audience, gives clear
message to the audience, keeps the impression fresh on people’s mind and creates a
collaboration among the workforce, thus increasing their morale (Rakić and Rakić 2014).
Samsung has a matured market in Australia and thus the use of integrated marketing for their
new product ‘Samsung’s Smart Washing Machine’ will be effective. In this report, the
integrated marketing plan for the product has been proposed. The promotional channels have
been selected and the strategy to use them has been discussed.
Discussion
Before an organization implements their integrated marketing plan, they must go
through many other stages. The most important aspect that needs to be determined before
creating any marketing plan is to determine the target audience and position their brand in the
market (Dumitru et al. 2015). Without those, a clear message for marketing communication
cannot be created. For Samsung’s new Smart Washing Machine, the commu fgfffnication
plan is given in the following matrix:
Mass Market Mass Customization Individual
Two Ways
communication
Social media,
Email marketing,
Content marketing
Selling directly,
customized or
personalized