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Marketing And Management - coca-cola Assignment

   

Added on  2021-06-17

18 Pages3545 Words55 Views
Running Head: Marketing 1Marketing and Management

Marketing 2ContentsIntroduction.................................................................................................................................................3Issue I..........................................................................................................................................................4Description of the company.........................................................................................................................4Vision......................................................................................................................................................4Mission....................................................................................................................................................4Its orientation towards marketing............................................................................................................4Product and types of services..................................................................................................................5Issue 2.........................................................................................................................................................6Company.....................................................................................................................................................6Strength...............................................................................................................................................6Weaknesses.........................................................................................................................................6Opportunity.........................................................................................................................................6Threats.................................................................................................................................................6Customers....................................................................................................................................................7Collaborations.............................................................................................................................................7Competitors.................................................................................................................................................7Context........................................................................................................................................................8Issue 3.........................................................................................................................................................9Market research.......................................................................................................................................9Market intelligence..................................................................................................................................9Issue 4 Developing Strategy......................................................................................................................11Issue 5 Developing marketing tactics........................................................................................................13Conclusion.................................................................................................................................................16References.................................................................................................................................................17

Marketing 3IntroductionThis report is made on marketing management in which Coca-Cola will be taken to describe the role of the marketing management in the company. The description about the company will be demonstrated in this assignment along with the environmental analysis for making better understanding about the concept. Market research is vital for the company to get the good position in the market in comparison of its competitors. Market segmentation enables the organization to make products as per the demand of the customers. A detailed marketing mix will be defined in the context of chosen company.

Marketing 4Issue IDescription of the companyCoca-cola is the well known marketer, manufacturer and distributor of non-alcoholic beverage syrups, used to produce nearly 400 beverage brands. The beverage products of the company are comprised canned and bottled soft drinks. The coca-cola company started building its global network in the year of 1920s. This company was founded by John Syth Pemberton in the year of 1996 (Coca-cola, 2018). The company has around 62000 employees all over the world that serveits million customers. The company is earned estimated $74 billion in a year (Wang, 2015). VisionThe vision of the Coca Cola Company is to refresh the world in mind, body and spirit. The visionserves for roadmaps and leads every factors of the business through describing what they need tofulfil in order to carry on attaining sustainable and quality growth.MissionThe mission of this company is to refresh the world and to make values and make a difference. The company wants to provide high quality services to the customers through the services. Its orientation towards marketingThe main aim of Coca-Cola like other companies is enlarging the business portfolio and accepting the change as per the amendments in the latest technology. It indicates that the major concern of the company is centred on the significant factors such as the mission of the company. The story of Coca-Cola began in 1886 in the New York Harbor. In starting, Pemberton sold out only 9 glasses of soft drink per day. However, this amendment radically and the company started

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