Marketing and Management : Family Caravan

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student:
Name of the University:
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2MARKETING AND MANAGEMENT
Product information
The product is family Caravan that will be helping the families to undertake travels to
different holiday destinations. This will help in making the trip a very smooth and beautiful
experience because people will be able to carry a mini version of their home when they travel.
This is one of the very user friendly tools because it will be helping the tourists to carry all the
different goods that they need and will also help them to check the amount of expenses that are
made on the different aspects like hotels, cars, restaurants and others (Adina, Gabriela and
Roxana-Denisa 2015). On the other hand there are some tourists who often do not get the chance
of settling at places of their choice because of the lack of availability of hotels. However
caravans will help them to stay almost anywhere they like and also get the feeling of home.
Competitive information
In the future days there can be a tough competition faced by the Family Caravans from
the competitive firms. All the competitors will try their level best to bring about the best
technology to innovate their products and also offer several discount offers to the customers.
Therefore they will have to boost their R&D sectors so that they can develop all the modern
facilities to satisfy their customers.
Environmental scanning
Strength- Strength of the product is that they will be making the whole concept of
travelling very easier. Customers will be getting a proper place to stay and will be getting all in

3MARKETING AND MANAGEMENT
one kind of facility. This will be a very good and useful product for the users (Adina, Gabriela
and Roxana-Denisa 2015).
Weakness
Weakness is the lack of awareness among the customers. Customers are not yet aware
about the benefits of this product.
Opportunity
Travelers will be able to utilize this opportunity for having a pleasurable stay and also to
make sure that they can get a good family like feeling (Leivestad 2017).
Threat
Threats faced mainly from the rival companies who can come up with many new and
innovative technologies. This will make the employees understand that they can easily switch
over to other alternative firms (Amuna, Al Shobaki and Naser 2017).
Pestle
Political
The political set up of the country will be needed for the overall welfare of the new
products. This is because the new product or service has to be launched within the existing
political setup