This case study explores the challenges faced by Disneyland Hong Kong in terms of cultural integration, environmental concerns, and market analysis. It highlights the key lessons learned from a marketing point of view and provides an analysis of the main services offered by the theme park. The case study also discusses the appropriateness of these services, their relation to the market, and suggests ways to reinvent the product offering. A SWOT analysis is included to assess the strengths, weaknesses, opportunities, and threats faced by Disneyland Hong Kong. Overall, this case study provides valuable insights into the marketing and management strategies of Disneyland Hong Kong.