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BSB61015 Leadership in Business

   

Added on  2020-02-19

6 Pages1075 Words45 Views
Running head: LEADERSHIP IN BUSINESSLeadership in businessName of the student:Name of the university:Author note:

1LEADERSHIP IN BUSINESSAnswer 1For making the purchases easier, Telstra has adopted social media marketing. This hasbeen advantageous for the company in terms of increasing the trafficking of the audiencetowards the brand image. This means is innovative, which has ceased the practice of standing inlong queues for recharging their mobiles or getting prepaid and postpaid connections. With theadvent of social media, the customers can get these services at their home with just a click(Nahavandi 2016). Increase in the sales revenue and addition in profit margin is one of the othergrounds, which has enhanced the reputation of Telstra. Amidst all these positivity, the aspect ofcyber crimes has adversely affected the productivity of Telstra. These examples project both theadvantages and disadvantages of the adoption of social media for Telstra personnel. Providingtraining to the employees about effective and judicious utilization of the machines would helpthe personnel to overcome the challenges. Answer 2Social media is one of the best means for the Telstra personnel to establish contact withthe stakeholders. Uploading the newly launched products and services on the social networkingsites and the official websites helps the stakeholders to select the required product. Along withthis, conducting sales exhibition for the newly launched products and services would attract largenumber of stakeholders and investors (Goetsch and Davis 2014). From this, Telstra can choosetheir target market, which would improve their focus. Organizing meetings and conferenceswould help the personnel to maintain the stability in the relationship with the stakeholders.However, rationality needs to be applied in contacting the stakeholders, as one wrong step wouldlead to conflicts, discriminations and harassments, destroying the order and harmony of thecompany as a whole.

2LEADERSHIP IN BUSINESSAnswer 3Identifying the objectives and goals helps the employees of companies like Telstra toenvision short term goals. This prepares them to undertake challenging tasks for theenhancement of personality. Setting of objectives is equally important prior to the initiation ofthe business projects. Within this, speculation of the stock of resources is a crucial factor, whichhelps the personnel to make calculations and estimations about the status of the activities withthe current possession of resources (Jeston and Nelis 2014). Herein lay the importance of makingplans, which involves the nature and levels of resources needed. This enhances the understandingof the personnel in terms of the amount and quantity of resources needed for achieving thesuccessful completion of the allocated tasks. If objectives are set well in advance, the personnelcan purchase additional resources if necessary. After the completion of the tasks, analyzing theexposed performance is important in terms of assessing the ways and mean adopted for doing thetasks. This assessment is done in order to see if the identified objectives have been fulfilledthrough the adopted methods. Answer 4Plans help the personnel of companies like Telstra to systematize the activities accordingto their priority. Using templates for constructing the plans enhances the clarity of the personnelin terms of the needed resources, their allocation, strategies needed for allocation, the risksinvolved in implementing the strategies and resource allocations and the steps taken to minimizethe identified risks (Peteraf, Gamble and Thompson 2014). The following is the proposed actionplan, which Telstra might use for achieving efficiency in the business activities:ActivitiesWeek 1Week 2Week 3Week 4Week 5Week 6Week 7Week 8Identifyin

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