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Marketing and Services Management Marketing and Services Management Qantas Airlines

   

Added on  2021-06-17

8 Pages1746 Words325 Views
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Marketing and Services ManagementQ a n t a s A i r l i n e s[ T y p e t h e p h o n e n u m b e r ][ T y p e t h e f a x n u m b e r ]
Marketing and Services Management Marketing and Services Management Qantas Airlines_1

MARKETING AND SERVICES MANAGEMENT1Table of ContentsIntroduction................................................................................................................................2Evaluation of Qantas Marketing Mix.....................................................................................2Product...............................................................................................................................2Price....................................................................................................................................2Promotion...........................................................................................................................3Place...................................................................................................................................3Recommended Changes in the Qantas’s Marketing mix.......................................................3Product...............................................................................................................................3Price....................................................................................................................................4Promotion...........................................................................................................................4Place...................................................................................................................................5Issues in Qantas Airlines........................................................................................................5Low Profits in International Flights...................................................................................5Directorates........................................................................................................................6Strategies to Overcome Issues...............................................................................................6Conclusion..................................................................................................................................6References..................................................................................................................................7
Marketing and Services Management Marketing and Services Management Qantas Airlines_2

MARKETING AND SERVICES MANAGEMENT2IntroductionThis report is being prepared in order to evaluate the marketing mix of Qantas airlines. It isthe largest airline company of Australia by the size of the fleet, and world's third oldestairline after Avianca, and KLM (Travel China Guide, 2018). Evaluation of Qantas Marketing MixProduct Qantas is Australian flagship airline, which possesses a strong presence in the global marketwith various international destinations. The key concentration of the Airlines is the quality ofservice and comfort (MBA Skool, 2018). With a growing competitiveness in the industry ofairlines, Qantas gives huge importance to the planning of the product. Products are created toappeal or attract new or potential customers and maintain the existing ones. Profitability iskept at a high priority. The Qantas products comprise either accommodations of passengertraveling in the airlines or goods containers (Mackenzie, 2018). Basically, the company provides premium arrangements for traveling. A variety of flyingarrangements is provided by Qantas. First class, business class, economy, and premiumeconomy is different classes offered by the airlines. Numerous types of arrangements ofseating, in-flight services, amenities, and meals are offered in every class. Local flights havedistinct classes of business economy, with distinct entertainment in-flight passenger t services(Qantas, 2018). PriceMajorly Qantas make use of ‘cost plus margin' technique of product pricing. Marketplaceswith additional demands stimulate higher pricing for Qantas. Method of competitive pricingis also used in order to make it different from competitors. For the low-cost Airlines of
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