Practical Skills Assessment Portfolio for Contemporary Issues in Marketing

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
Submitted by:
Name:
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Contents

Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
As there are several problem that my device in the field of marketing of the
company and it respect to maximize the sale the management should create
marketing campaign that will support them in maximizing their goods and as well as
facility awareness. The report involves the discussion of Adidas that sales several
spots goods (AL-LAMI, ABBAS, and AL RUBBY, 2021). The report involve marketing
campaign for respective management that are managing their technology terms in
the management founding several sections.
Campaign objectives
Respective management Dyson with create the amount of targets for their
vacuum cleaner effective marketing campaigns. The managerial target for the
company and their marketing campaign should be termed to be SMART. The
following sections of the target of a Dyson in marketing campaign are as follows –
 To raise the customer awareness of the Tyson vacuum cleaner in 4 months.
 By maximizing the managerial profitability by 11% in next 7 months.
 In next 6 month developed the brand loyalty between consumers.
 Maximizing consumer involvement on the managerial social media platform
by 20%.
 In next 3 months the management of planning to maximize the buying
conversion level by 10%.
 By maximizing the managerial positive brand Goodwill in the field of
marketplace.
Measurement of success
As there are several sort of the major that my utilized to manage the success of
respecting management with suitable marketing campaigns that are as follows –
 By maximize in the amount of market share comments on the managerial
social media website (BHATTI, and et.al., 2021).
 By having sales variations that will maximize and can also decline the brand
value and as well as the images and as well as other post regarding vacuum
cleaner on several promotional platform.
 The respective management a managing in several magazine and as well as
newspaper sections.

 By having suitable consumer feedback on goes and campaign utilized by
respective management to advertise their goods.
 By measuring effective sections of environment and is with other social media
sections in terms of their followers.
Communication 1: Facebook
 Attention - Respective companies one of the suitable management to utilize
several technology and creation of electronic products on regular variations
with presently involve the post to hold the attention of clients. It supports the
business in influencing lines interest by presenting cereal suitable technology
in several sections (Mahmutović, 2021).
 Interest - To manage the interest of lines in vacuum cleaner the management
utilize efficient headlines that can be utilize in several post. The management
also involves suitable links to their web pages that enables lines to manage
the managerial website. It is a rapid and efficient manner of retaining
customer interest.
 Desire - The management is also utilizing the headlines that are enforcing the
vacuum cleaner that user manner of requirements of the customer to develop
the design the mind set of customer. It will also enable the managerial goods
to be targeted on specific sections of market and also managers different
personality in the field of market peaceful stop the management also
managing there vacuum cleaner products by using of attractive taglines.
 Action – The management is also influencing the link and as well as all other
alternative for supporting the clients to manage the web pages. The clients of
Facebook and also can comment like and as well as shared several images
and as well as offers feedbacks regarding the managerial goods.