Contemporary Issues in Marketing: Dyson Vacuum Cleaner Campaign Plan

Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
Submitted by:
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Contents

Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
As it involve several problem that can be faced by several marketing management in
respect to maintain the sales and as well as other profitability sections of the
marketing campaigns that will support them in maximizing the goods and several
services awareness section. This report involve the criteria of the discussion of
Adidas that involves of criteria of several spots goods (Andrews, and et.al., 2022). The
project evaluate the marketing campaign for the Dyson in vacuum cleaner that is
international field of technology management that was found in the year of 1991 in
the England, UK.
Campaign objectives
Dyson will create several terms of target that is suitable campaign objective for their
product factory marketing campaign. The objective for the respective management
and their marketing campaign should be smart. As their some of the target other
respective management and the marketing amp in are as follows -
 To increase the customer awareness of the respective product in 5 months.
 By maximizing the managerial profitability by 20% in next months.
 In the next seven months it will support in developing their brand good will
between loyal bases of consumer.
 By maximizing consumer involvement of the managerial social media medium
by 25%.
 In the next 5 months the respective management plan to increase the
respective purchasing level by 10%.
 By maximizing and managing the positive Goodwill in the field of market place
(Anning-Dorson, and et.al., 2022).
Measurement of success
As there are several measures that might be utilized to hold the success of
the Dyson's marketing campaign for an effective way -
 By maximizing the amount of dividends, likes, and clarifications on the
managerial website sections.
 As the sales are getting changes with maximizing and as well as decreasing
the formation and situation of the post and videos of the respective
business on several promotions sales.