logo

Marketing Mix of Coca Cola

Develop skills in applying marketing analysis tools related to the four P’s of Marketing by conducting a 4P's analysis on a selected product.

12 Pages603 Words195 Views
   

Added on  2023-04-04

About This Document

This presentation provides an overview of the marketing mix of Coca Cola, including its products, pricing strategies, distribution channels, and promotional activities. It highlights the company's focus on customer demand, competitive pricing, global presence, and aggressive advertising campaigns. The presentation concludes with the recognition of Coca Cola as a growing company that keeps its prices low and engages in CSR activities.

Marketing Mix of Coca Cola

Develop skills in applying marketing analysis tools related to the four P’s of Marketing by conducting a 4P's analysis on a selected product.

   Added on 2023-04-04

ShareRelated Documents
Marketing
(Coca Coal)
Marketing Mix of Coca Cola_1
Introduction
Coca Cola was founded in May 1886.
Coca Cola is the carbonated soft drink
that is produced by the Coca Cola
company.
It is the product in beverage industry.
The presentation outlines the products
that are included in the marketing mix
of Coca Cola.
Marketing Mix of Coca Cola_2
Products in
Coca Cola
In Australia, Coca Cola is growing at the fastest
rate.
It includes several products. the first product is
Coca Cola classic.
It also has Coca Cola with no sugar. It is one of
the best product of Coca Cola (Cochrane, Cai,
Yuan and Reynolds, 2009).
Coca Cola with Stevia is the another product that
has 50% less sugar than the Coca Cola classic.
Marketing Mix of Coca Cola_3
It also has diet Coca Cola that delivers the
unique, distinct and lighter taste as compare to
the Coca Cola (Classic McKee and Stuckler, 2018).
The entire products of Coca Cola are in the
growth staff due to increasing demand.
Marketing Mix of Coca Cola_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Integrated Marketing Communication Coca Cola
|18
|4862
|110

Industrial and PESTLE Analysis of Coca-Cola Singapore Beverages Pte Ltd
|46
|11401
|116

Customer Behaviour
|11
|671
|79

History of Coca Cola Company .
|5
|1806
|254

Sustainability in Coca Cola Company
|7
|1509
|127

Marketing Consumer Behavior
|5
|1375
|87