Marketing of Coca Cola

Running head: MARKETING OF COCA COLA
Marketing of Coca Cola
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MARKETING OF COCA COLA
Table of Contents
Introduction:....................................................................................................................................2
Section 1: Business vision and mission:..........................................................................................2
Section 2: Marketing audit:.............................................................................................................3
Section 3: Marketing objectives:.....................................................................................................4
Section 4: A high level marketing plan:..........................................................................................5
Conclusion:......................................................................................................................................6
References:......................................................................................................................................7

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MARKETING OF COCA COLA
Introduction:
Multinational companies own several brands worth billions of dollars yet some brands
outshine the others. These brands become face of the company and play immense roles
strengthening the market position. The companies owning these brands have to make separate
marketing plans to ensure that the flagship brands retain their competitive position in the global
market. The crux of the study would be formation of a marketing plan for an innovative new
variant of one of most expensive brands in the world according the Forbes Magazine worth a
whopping $ 57.3 billion-Coca Cola (Badenhausen 2018). The company would be none other
than the largest beverage manufacturer in the world, Coca Cola. This would finally lead to the
development of the innovative product which would be a fruit based aerated variant of
Coca Cola having a unique combination of fruity flavour and signature taste of Coca Cola.
Section 1: Business vision and mission:
The Vision of Coca Cola Company, the largest beverage marketer globally is to
accomplish sustainable growth in business. The company takes into account six Ps which reflects
this sustainable vision of the company. They are people, portfolio, partners, planet, profits and
productivity.
The mission of Coca Cola stands on three main pillars. The first pillar is that the
company aims to spread refreshments through its products. This mission of Coca Cola Company
can be observed in the very advertisements and images of its flagship product, Coca Cola (Coca-
colacompany.com. 2018.). The second pillar of Coca Cola’s mission is to inspire moments of
positive feelings and happiness among the consumers. The third and the final mission of the