Report on Marketing Communication of Uber
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Added on 2020-06-03
Report on Marketing Communication of Uber
Added on 2020-06-03
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MARKETINGCOMMUNICATION
ContentsINTRODUCTION.....................................................................................................................................3Analysis of components that may affect marketing communication of Uber.....................................32. Assessment of strategic component for Uber:................................................................................7CONCLUSION.......................................................................................................................................10REFERENCES........................................................................................................................................11
INTRODUCTIONMarketing communication plays an important role in every single organisations so that benefits can be gained in order to promote products and services which is being offered by them (Belch and et. al., 2014). It has been located that companies can use various marketing channels and tools in order to bring goods and services that they are offering at marketplace (Belch and et. al., 2014). This element helps a firm in communicating its message so that to attain its goals and objectives right on time. Under this report firm which has been taken that is Uber which is a ride sharing company. It was found in 2009 by Travis Kalanick and GarrettCamp. Firms headquarter is in San Francisco, California, United Kingdom. Assignment is going to include analysis of business purpose, buyer and etc. along with this, critical evaluation of communicating strategies that has been utilised by Uber.Analysis of components that may affect marketing communication of UberBusiness context:Uber is a leading online transportation company of the worldwhich is headquartered in San Francisco City of USA. This firm offers taxicab and vehicleservices to citizens by giving an online application to users where they can submit a trip on adesired location. It uses own software program to operate, develop and market thetransportation business in almost 66 countries and 547 cities of the world. This companyprovide Uber App which is being used by citizens of nation that helps in sending request todrivers of Uber car who are near to him/her. Along with this, they are rapidly analysing theenvironment considering all the perspectives of consumers and plans strategies so that to gaincompetitive advantages at marketplace. It is much needed for them to keep on locating areasand formulate designs of strategies so that they can grab attention of customers in amplenumber (McGraw-Hill Education.Castronovo and Huang, 2012).Buyer context:Customers are essential for each and every kind of company as theytermed as end user of any products and services. In context of Uber, it is fundamental forthem to analyse their target market; therefore, they will be able to cater services to themaccordingly. Basically, they targeted youngsters for their administrations. As they know howto use application of company for bookings. Buyer context of the company stated that theywant a good quality services which enable them and render a feeling of sense of relief. As perthis, this signify and provide a slogan by a company of family. As Uber caters quality
administration with appropriate amenities which should be define as buyer context of acompany. To enhance the profitability business customer base, they will provide someguidance to other individuals so that they will get attracted towards them. In this manner,they will be able to increase their profits and market share in an effective manner (Danaherand Rossiter, 2011). To retain clients for maximum time span, some offers will be given tothem as well. In addition to this, they have to resolve issues of clients within limited duration'this helps to build their brand image in the marketplace. it helps to attain the profitability oforganisation in order to attain the effectiveness in performing different types of activitieswhichare performby the employee working in the organisation. This organisationrecognises the buying behaviour of client and implement different types of strategies in orderto fulfil the desire of the customer. There are different types of services which are availed bythe different types of customer present in the marketplace. This leads to maximise the level ofprofit of the company in effective manner. it also aids to accomplish different types of taskofthe organisation in stipulated time period.Segmentation of consumer: it is very essential for the customer in order to determinethe buying behaviour of the different customer. The managementof the Uber needs to collectthe possible information as the possible and segmentation which must be carried on the basisof age, sex, location, demographic and non-workinggrounds. The customer needs to analysisshould be measurable, accessible and distinguishable so that segments are characteristicswhich are basis of the distinct feature and are determined as on the basis of distinct featureand are considered worthwhile. For instance, Ubercan take distinction of people on theground of performing work and non-working class and in order to accomplish differenttypesof task which are accomplish by the employee working in the organisation. This helps tomaintain the effectiveness in performing different types of activities in proper manner (Belchand et. al., 2014).Developing of customer profiles:this is important for the organisation to gatherappropriate information and the relevant datawhich are related to theloyal customer of aswell astheir different features like proposition, objection, media, communication,demographics, responsibilities, background quotes, common language and many othersUberhas been facing tough competition across while world like Gab Ola and many others. In UKmore than 12% of the adult individuals are using on regular basis to ride in which more than38% of entire servicesuser are opting the ride sharing service for their process. In order to
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