logo

Marketing Communication Assignment Solution

   

Added on  2020-10-05

16 Pages4834 Words397 Views
Marketing Communication

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Evaluation of effectiveness of marketing communication tools and techniques used byVauxhall......................................................................................................................................1TASK 2............................................................................................................................................3A Strategic marketing plan for Vauxhall Motors........................................................................3CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9.......................................................................................................................................................10

INTRODUCTIONMarketing communication refers to a most complex procedure, where marketers put theirefforts into advertising the products of a company. For this purpose, they perform a series ofactivities like identifying preferences of customers, new trends of marketplace, increasing onlinepresence, sponsorships and more. Marketing communication concerns on two main objectives asto create and sustain demand, while another one is to reduce the sales cycle (Abushadi and et. al.,2015). The present assignment is going to describe the concept of marketing communication andtechniques used by a company, for enhancing its brand image. For this assistance, VauxhallMotors is taken to analyse its procedure for profiling targeted market. It is a British car brandthat deals in automotive sector and offers a range of passenger cars and commercial vehiclessuch as Viva, Victor, Crossland X, Mokka and more. Here, a marketing plan is developed thatrespective company needs to take into account for promoting its new product – Vivaro inoverseas market successfully. For this purpose, some relevant market theories are also describedfor execution of marketing plan. TASK 1Evaluation of effectiveness of marketing communication tools and techniques used by VauxhallMarketing refers to most crucial activity of a company that concerns mainly onpromoting a business in large area of marketplace. It carries out various activities for enhancingsales performance of a company. It includes advertising and promoting brand, identifyingcustomers' demand, determine competitors' strategies and more (Akbar and et. al., 2017). For thispurpose, marketers adopt effective communication techniques for performing all such activitiesmore efficiently. Marketing communication is considered as a means to convey message of acompany related to its products, for enhancing sales performance. It helps in reinforcing thepurchase behaviour of customers for maintaining current customer base of a brand (Allen,2016). In context with present company i.e. Vauxhall Motors, it is one of the largest selling carin UK that offers a range of passengers and commercial vehicles as well as financial services atUK marketplace. The company's product mainly range in the family car segment includingPassenger, Commercial and VXR high performance cars. Vauxhall is a subsidiary company ofGerman car manufactured brand named by Opel. Hence, a high proportion of productsmanufactured by Vauxhall have been rebranded as Opel and sold across Europe. The main1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Operations and Project Management (Docs)
|11
|3438
|149

Principles and Practices of Marketing
|14
|3967
|45

Operations Management of Logistics and Supply Chain : Assignment
|12
|3189
|57

Comparative Analysis of Company's Competitive Position and Challenges in Cross-Border Trading
|15
|5323
|87

Management and Operations Assignment - Vauxhall Motors Limited
|17
|4965
|74

Data Analytics Case Study for Holden Company
|11
|2493
|279