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Operations Management of Logistics and Supply Chain : Assignment

   

Added on  2020-10-22

12 Pages3189 Words57 Views
Business DevelopmentLeadership Management
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UNDERSTANDINGOPERATIONS,LOGISTICS ANDSUPPLY CHIANMANAGEMENT
Operations Management of Logistics and Supply Chain : Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3RECOMMENDATION...................................................................................................................9CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................11.......................................................................................................................................................11
Operations Management of Logistics and Supply Chain : Assignment_2

INTRODUCTIONSupply chain management can be describes as management the flow of products anddifferent services. Addition to this, the process of transforming raw material into end products isalso a part of supply chain management. Supply chain management also promotes productdevelopment of companies (Ashby, Leat and Hudson, 2012). This report will study about varioustheories related to logistic, operations and supply chan management. Also, solutions to theconcerns arising while launching new product of Vauxhall Automotive organisation will also bediscussed. The present report is based on Vauxhall Automotive Company. It is British Carmanufacture firm and owned Subsidiary of German Car manufacturer Opel. MAIN BODYVauxhall Automotive is an automotive manufacturing organisation. The respectiveorganisation is providing its services to United Kingdom. Vauxhall deals in passenger cars, lightcommercial cars, etc. It is one of the oldest car manufacturing company in United Kingdom.Vauxhall has been the second largest selling company in UK. Addition to this, respectivecompany has successfully launched world's first sports car. Along with this, Vauxhall has alsointroduced first 100 mph car in Britain. However the profit margin has not been up to the levelfrom past few years. The prime areas which can help overcoming the issue of low profit marginare New product development and Managing qualities. In order to raise the profitability andgrowth of Vauxhall automotive organisation, various theories can be practised by companieswhich are discussed below:Areas and Theories:New product development:Introducing new product range is a very crucial time for Vauxhall Automotive when therespective company invest in various factors such as promotions ans development. New productcan help the organisation to attract more customers and provide a great opportunity to earn moreprofit and expand business (Christopher, 2016). However, Vauxhall I facing certain issues inlaunching new products. Thus, to understand it better, certain theories are mentioned below:
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TheoriesMarketing Theory- It is a theory which deals in promoting the products and services ofthe company. The prime motive of the theory is to maximise the sales and profitability of theorganisation. Similarly, there are various elements which are considered in strategic planning ofmarketing while launching a product (Gligor and Holcomb, 2012). Some of the major concernsare method of promotion which is chosen by the company and how to fully utilize theseresources in order to achieve better outcomes.Solution- In order to maximise the effort of marketing and achieve maximum outcomefrom the marketing activities, marketing mix can be practised on Vauxhall Automotive.Marketing mix is a tool which studies a wide range of factors such as product, price, place andpromotion in order to achieve the goals and objectives of respective company. These are furtherdiscussed below:Product- These are the items and services which are served by the company. Currently,Vauxhall is dealing in budget friendly and light weight commercial cars and passengercars. Thus, the respective company should come up with new range of products whichsatisfy the needs of other customer groups as well and help in grabbing more marketshare such as high range and fully loaded cars which are high in demand for creamcustomers (Green and et. al., 2012). Similarly, respective company can also launchIllustration 1: 4 Ps of Marketing MixSources: 4 P's of marketing, 2018
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