Marketing Communication Methods for Pure Leaf Lemon Ice Tea by Unilever Canada

Running head: INTRODUCTION TO MARKETING 1
Introduction to Marketing
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INTRODUCTION TO MARKETING 2
The marketing communications methods that the pure leaf lemon ice tea by Unilever
Canada company use
Marketing communication methods are known as the ways in which an organization uses
to communicate to the customers about its products or services (Camilleri, 2018). Unilever
Canada is a branch of Unilever Global Company that has more than 400 brands in over 190
countries all over the world. Pure Leaf Iced Tea is one of the products that Unilever Canada sells
and it has different methods that it uses to communicate about the product to the customers. The
company uses many marketing communication methods with the aim of attracting as many
customers as possible. The first marketing communication method is advertising.
Advertising
Advertising is the placement of articles or content on the available media with the aim of
reaching as many customers as possible (Sozinova & Fokina, 2015). Pure Leaf Iced Tea is
advertised in different ways. The common way is through the mass media, and this includes the
television advertisements. The company has placed some advertisements on the television with
the aim of reaching all Canadians. The method of using the media is the primary method for
Unilever to communicate to its customers about some of its products. This method of
communicating with the customers about the product of the company is effective because a
bigger percentage of the population in Canada has televisions at home. In this method of
communication, the company tells the customers about the benefits of the product, its price, and
the exact location to find the product (Camilleri, 2018). Therefore, it is apparent that many
customers are reached through this method of communication.
Sales Promotion