Marketing Campaign for Unilever's Lipton Green Tea

P R O M O T I O N A L
M A R K E T I N
G
C A M P A I G N

CHOOSE A BRAND/PRODUCT OR SERVICE
SELECTED FOR CAMPAIGN
Introduce the brand/product or service the brand
history
Explain their brand/product or service market
segmentation?
For this campaign, Unilever brand has been undertaken.
It is one of the established consumer goods brand that
are present in the UK. They deal in variety of products
like food, tea, coffee, toothpaste, beauty products etc.
They are present across the globe and one of largest
producer of the soap in the world. For this campaign,
Lipton Green Tea of the Unilever brand will be
promoted.
Unilever critically analyses the various groups of
customers in the market through which the can offer the
products according to the demands. Management
department of the company will find the consumer and
target them on the basis of geographic, demographic,
psycho graphic and the behaviour of the customers. For
this campaign they will analysed that group of customers
who are more focused towards their health and fitness.

Price Product Place Promotion
Unilever is one of the
major brand that serves
variety of products and
services to their customers.
For that purpose Lipton
Green Tea is introduced for
the customers who are more
health conscious. Main
feature of Lipton green tea
is that it helps in losing
weight and remove toxic
substances from the body.
It means the amount a
customers will have to pay
in exchange of the goods
and services. Management
department of the Unilever
use competitive pricing for
their Lipton green tea in
order to attract more
customers. This helps them
to gain leads over the
competitors and have
control over the market
share.
It can be defined as using
the various methods to
advertise the products and
services in the market. For
this campaign marketing
department will use
various social media
platforms in order to
promote their Green Tea
in the market to the health
conscious customers.
It is one the most important
factor in the marketing mix that
focus on to choosing the right
distribution channel which helps
in distributing the products and
services in the market. Unilever
in this campaign will be using
effective channel through which
they can deliver the products in
all the areas. In this campaign
they will be giving
distributorship to the
wholesalers for delivering the
Green Tea products to their
customers.
4P’s (Brand Vision)

C A M P A I G N C O N C E P T B U IL D
What is the aim of the campaign? Who is the audience you aim to target? What is the message you want to
tell?
One of the main aim of this campaign is
that Unilever wanted to increase their sales
by promoting their products and services in
the future. They have variety of products
that they are offering in to the customers.
Unilever deals in mostly all variety of
products and services in the market. For that
their target audience is the whole market as
they have the products and services for the
young as well as for the old generation. But
for this campaign they will be targeting that
audience which are health freak and more
focused towards their diet and eating routine.
For that purpose they will be introducing the
Green Tea in the market to attract that
customers. Management department of the
company will target that audience by telling
several benefits like it helps in removing the
toxic substances from the body. .
In this campaign they will be going to tell
about the benefits of their products the
customers. Their main aim is to tell the
benefits of their healthy products in the
market through which they can target the
consumer who are more health conscious.
In this campaign they will be telling
various benefits and advantages of drinking
their Green tea. Unilever marketing
department will convey the message to the
health conscious market by telling them
that it is very good for health as it helps in
reducing weight and keep the body clean
from inside.