Marketing Communication INTRODUCTION 1 TASK 11 1. Context Analysis of Uber of United Kingdom 1 CONCLUSION 10 2. Evaluation of Strategic Components for Uber 8 CONCLUSION 10

Marketing
communication

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Context analysis of Uber of United Kingdom........................................................................1
INTERNAL AND BUSINESS CONTEXT....................................................................................2
2. Evaluation of strategic components for Uber..........................................................................8
CONCLUSION..............................................................................................................................10

INTRODUCTION
Marketing communication is defined to an approach which has been undertaken by an
organisation in conveying messages from one end to another. The messages can be either
conveyed to the customers so that they are influenced to avail services of this organisation. This
tools is often emphasised to create brand awareness which relates to an organisation and for
making sure that repeated purchases from consumers are carried out (Mihart, 2012). This
assignment focuses on mega-ride sharing organisation known as Uber and various
communication strategies which has been undertaken by them (Albarracin, Johnson and Zanna,
2014). This report attempts to explain business and buyer context in relation with this
organisation. The marketing strategy in this company will be audited so that major discrepancies
could be identified.
TASK 1
1. Context analysis of Uber of United Kingdom
Marketing communication is one of the important method which is used by the
organisation for providing the information about their products and services. It includes the
activities relating to building of effective communication with customers which helps in
influencing their behaviour. The present report contains the information regarding context
analysis of Uber. In this regard need to evaluate the profile of organisation which provides the
opportunity regarding go through next procedures.
Uber profile and background
This organisation was established in 2009 by Travis Kalanick and Veterans Garrett camp
as a start up in San Francisco. This company provide different kind of services like ride-sharing,
food delivery and transport network. It provides their business activities in more than 633 cities
worldwide. It also provides the opportunity to access their services with the helps of websites
and mobile apps. The main aim of organisation is make the transport facilities more good which
contributes in making of the travelling process more ease. It is observed that this company
expand their operations after March 14 in more than 33 new countries. At present, more than 400
employees are working in organisation for effective providence of their operations. From their
large number of business operations huge amount of revenue is earned. The amount of revenue
which is earned by organisation in 2017 is around US $7.5 billion.
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