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Marketing Communications : Assignment

   

Added on  2020-12-29

7 Pages1722 Words64 Views
Marketing andCommunications

Table of Contents..........................................................................................................................................................3COURSEWORK-2..........................................................................................................................4INTRODUCTION...........................................................................................................................4Two elements of promotional mix-.............................................................................................4Promotional mix elements which are Travelodge company is adopting-...................................4Channels adopted by Travelodge for the brand recognition-......................................................5Key target audience of Travelodge video-..................................................................................5What is AIDA model and how it grabs the target audience-......................................................58.Method of feedback collection-...............................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................6

COURSEWORK-2INTRODUCTIONMarketing communication is all about branding, packaging, advertising, promoting, salespresentation , sponsorship. This term relates to all the activities of marketing. Travellodge is aprivate company which is providing the hospitality to the all the customers across the world. Integrated marketing communication: Integrated marketing communication includes all the it is about the brand messagingthrough the different different integrated marketing communication provide the centralisedplatform to promote any product and business on a huge levelof the TRAVELODGE . Because itprovides many opportunities in the market like advertising , selling , product promotions,. It is amixture of marketing mix, so it is an advantage for all the companies to promote and launchtheir product in integrated market. It is called integrated market because there are manyopportunities that can adopt by the company to promote their brand or any product. Two elements of promotional mix-Promotional mix terms indicates the all promotional activities of TRAVELODGE. It alsoinclude the strategy to promote a business or product of the TRAVELODGE. Promotional mixadopt the 4ps of quality. It is an advantage for the companies to launch their product in anintegrated market where companies can choose many promotional channels to introduce theirproducts.Advertising –provide all the facilities to promote any product in the market through the differentdifferent style . There are many platforms in the market for the company to launch their products.Public relations – is one of the element of promotional mix. In which company creates an interlink with the customers. This will helps to know about the feedback of the customers.Promotional mix elements which are Travelodge company is adopting-Advertising channels- The company Travelodge has adopted a different marketingstrategy. Company is promoting their products and services through various channels.

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