This article discusses the digital marketing tools used in the campaign to promote Zara's new perfume collection. It explores the AIDA model, campaign objectives, and measurement of success. The communication strategies used on Facebook, Instagram, Twitter, YouTube, and the website are also discussed. The article concludes with a reflection on the effectiveness of the campaign.

Explore a comprehensive portfolio showcasing diverse digital marketing campaigns, complete with insightful reflections on strategies and outcomes.

"Exploring Success in Digital Marketing Through Comprehensive Campaign Portfolios and Insightful Reflective Summaries."

Digital Marketing Communications Campaign Portfolio and Reflective Summary

This article discusses the digital marketing communications campaign portfolio and reflective summary for the BSc (Hons) Business Management course code BMP4004 at Desklib. It covers the AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies on Facebook, Instagram, Twitter, YouTube, and the company website. The article also reflects on contemporary issues in marketing and the importance of budgets in marketing campaigns.

Marketing

This report discusses the contemporary issues in digital marketing with the help of AIDA model. It includes the campaign objectives and plan using digital media tools along with STP method for measurement of success of marketing campaign. The report also highlights the importance and application of digital media tools in marketing. The case study is based on Enterprise Rent-A-Car.

Swiss German University

Digital Media and Video Games

Data Science and Big Data

This report discusses the marketing communications campaign for promoting perfumes in Marks and Spencer. It includes the campaign objectives, measurement of success, campaign plan, and communication methods. The report also covers the AIDA model and marketing promotional mix.

Professional Development

Design and Creativity

Marketing Communications Campaign for Perfumes in Marks and Spencer

This report discusses the digital marketing portfolio of Backup North West, including the AIDA model, promotional campaigns, new digital plan, objectives, and evaluation of effectiveness. It also highlights the importance and applications of digital marketing.

Digital Marketing Portfolio for Backup North West

This report outlines the digital marketing campaign plan for Enterprise Cars, including the AIDA model, objectives, measurement of success, and communication strategies for Facebook, Instagram, Twitter, YouTube, and the company website. The report also includes a reflective summary on the effectiveness of social media marketing and the importance of utilizing digital technology in marketing campaigns.

Calculus and Analysis