This presentation discusses the marketing planning process, marketing segmentation, marketing mix, promotional mix and product life cycle of Coca Cola. It also covers marketing research for the business of Coca Cola.

Desklib offers study material on digital marketing concepts like segmentation, mix, promotion, and product cycle.

Marketing & Communications in a Digital World - Desklib

Marketing & Communications in a Digital World

This presentation discusses the importance of marketing and communication in the digital world for the growth of businesses, using Coca Cola as an example. It covers marketing segmentation, marketing mix, product life cycle, and marketing research. The presentation concludes with recommendations and references.

Marketing

Environmental Science

Introduction to Marketing Assignment Solution

Fundamentals of Marketing

This paper conducts a thorough analysis of the present market situation of Coca-Cola, suggests changes that can be made, and highlights the range of products available, the customer groups, Porter’s Five Forces Model in relation to Coca-Cola, a PESTLE analysis of Coca-Cola and the Marketing Mix of Coca-Cola.

Hartpury University and Hartpury College

Nutrition and Wellness

Thorough Analysis of Coca-Cola's Market Situation and Marketing Mix

This paper concentrates on the marketing mix strategies of the chosen two food and beverage industry Coca Cola and PepsiCo and identifies where their marketing strategies are similar and where they are different. And also consider their social responsibilities towards customers.

Film and Theatre

Marketing Mix Strategies of Coca Cola and PepsiCo

Marketing Essentials Assignment Sample

This report analyzes the various value-based segments addressed by Coca-Cola and the tools of persuasion used to appeal to the customers. It also evaluates the current advertisement techniques used by the company and its current market communication mix.

Marketing & Communications in a Digital World

Marketing & Communications in a Digital Worldlg...

Introduction to Marketing Assignment Solutionlg...

Thorough Analysis of Coca-Cola's Market Situation and Marketing Mixlg...

Marketing Mix Strategies of Coca Cola and PepsiColg...

Marketing Essentials Assignment Samplelg...

Integrated Market Communication in Coca-Colalg...

Marketing & Communications in a Digital World

Introduction to Marketing Assignment Solution

Thorough Analysis of Coca-Cola's Market Situation and Marketing Mix

Marketing Mix Strategies of Coca Cola and PepsiCo

Marketing Essentials Assignment Sample

Integrated Market Communication in Coca-Cola