Marketing and Communications in a Digital World

Marketing and
Communications of
digital world
Marks and spencer

Table of Content
Introduction
Main body
 Marketing segmentation
 Marketing mix
 Promotional mix and Product life cycle
 Marketing research
Conclusion
References

INTRODUCTION
• Marketing and communications in today's digital era, it provides range of
marketing tool.
• Advertising and commercial ads campaign to help reach potential
customer by using internet or digital communication.

Marketing Segmentation:
 Segmentation
 Targeting
Positioning