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A Marketing Communication Plan for Burger Hut

   

Added on  2020-03-23

14 Pages3527 Words269 Views
RUNNING HEAD: Marketing communications1Marketing communications

Marketing communications2Executive summaryMarketing communications refer to the fundamental and a difficult part of an organization’s marketing efforts. This report describes a marketing communication plan for Burger Hut in introducing a new product in the market. The report explains the various communication tools that company can use to initiate new product in the market. The marketing communication plan of Burger Hut consist various components which ensures that all kinds of communications and messages are properly connected together while ensuring the efforts of every partner are aligned to the changing demands of any market position such as environmental analysis in determining the competitors in the market and for environment awareness, marketing communication strategies, marketing communication objectives and evaluation and control techniques to increase sales and create brand loyalty strong and act as a catalyst for business growth.

Marketing communications3Table of ContentsExecutive summary.........................................................................................................................2Introduction......................................................................................................................................4PESTLE and SWOT analysis of Burger Hut...................................................................................4PESTLE analysis..........................................................................................................................4SWOT analysis............................................................................................................................6Marketing communication objective...............................................................................................6Number one choice for consumers...............................................................................................7Order completion.........................................................................................................................7Best Digital experience................................................................................................................8Market position............................................................................................................................8Marketing communication strategies and implementation tactics...................................................8Content advertising drives mindshare..........................................................................................8Video application to drive engagement.......................................................................................9Products and services...................................................................................................................9Pricing of product.........................................................................................................................9Position in marketplace................................................................................................................9Evaluation and control methods......................................................................................................9Advertising...................................................................................................................................9Public relations...........................................................................................................................10Sales promotion..........................................................................................................................10Print advertisement of Burger Hut product...................................................................................10Conclusion.....................................................................................................................................11References......................................................................................................................................11

Marketing communications4IntroductionThe report describes the several tools used in marketing communications of Burger Hut. Burger Hut is a local chain of fast food restaurant which launch a new product in the market for their customers. Burger Hut presently provide burgers, spring rolls and snacks and now company launch new flavors of burgers which make their product more delicious and also offer nuggets, chicken whopper for their customers. Burger Hut initiates a new plan to offer their customers new flavors in burgers and wide variety for nuggets and a crispy fried whole chicken thigh topped with fresh vegetables and spicy sauce. The main objective of this report is to explain various communications tools that are necessary to introduce this new product in the market. Thereport also shows the environmental analysis by identifying the competitors in the market and environment awareness, the marketing communication objectives which are required to drive sales, marketing communication strategy and its implementation and the evaluation methods for the effective communication tools used in launching a new product in the market by Burger Hut.PESTLE and SWOT analysis of Burger HutThe report describes the PESTLE and SWOT analysis of Burger Hut to identify the competitors in the market and create awareness among the customers about the product. PESTLE analysis:Burger Hut is a local chain of fast food restaurant that has run its business across the world. This food chain has its own challenges that have been faced by the owners of the organization as well as the team members which handle all the events of the company. In today’s world, demand for fast food has been increased among the customers. Burger Hut needs to be very careful about many factors in launching this new product in the market. To follow these guidelines and the contemporary trends in the relevant food chain in the company has to do the pestle analysis that helps the company in comprehending the requirements and the current market movement.Political: The political aspects surround the policies and the laws of the government of the state in which the brand of Burger Hut operates. If the governments of the state are more concern related to growth of Burger's Hut outlets, there will be a large number of restaurants of Burger Hut. The growth of restaurants will extremely raise the employment opportunities for the local

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