This report examines the communication issues through the various communication approaches in context of the film producing organisation named as ‘Hunger Games’. It highlights the framework and marketing communicational theory along with that communication mix will be analysed. The report also includes critical evaluation of the campaign and reflection on the trends in marketing communications.

Analysis of communication approaches in 'Hunger Games' film production, including framework, marketing theory, and communication mix.

Principles of Marketing Communications - Essay and Critical Reflection | Desklib

Principles of Marketing Communications - Essay and Critical Reflection

This essay discusses the importance of marketing communication in promoting products and services. It covers the successful marketing communication campaign of Hunger Games, Catching fire, Mockingjay part 1 and part 2. The essay explains the different tools and techniques used in marketing communication, such as advertising, branding, pricing, promotions, and marketing research. It also discusses the different trends in marketing communication, such as social media platforms, video channels, customer feedback, and text messages.

Marketing

Film and Theatre

Higher Education

Principles of Marketing Communications

The essay discusses the successful marketing communications strategies used in 'The Hunger Games' film franchise, the importance of effective listening in the communication process, and the various tools and models used in marketing communications.

Marketing Communications Strategies for the Success of 'The Hunger Games' Film Franchise

Communications Theory

Pamantasan ng Lungsod ng Maynila

Professional Development

Hunger Games Marketing Communication Campaign

This report analyses the current marketing communication strategy of Rockstar North, a UK-based video game development company, using relevant theory such as AIDA communication theory. It also identifies and critiques the strategy and outlines the marketing communication objectives of the organisation.

Principles of Marketing Communications - Essay and Critical Reflection

About This Document

Principles of Marketing Communications

Marketing Communications Strategies for the Success of 'The Hunger Games' Film Franchise

Hunger Games Marketing Communication Campaign

Integrated Marketing Communication Strategy of Rockstar North

Principles of Marketing Communications - Essay and Critical Reflection

About This Document

Principles of Marketing Communicationslg...

Marketing Communications Strategies for the Success of 'The Hunger Games' Film Franchiselg...

Hunger Games Marketing Communication Campaignlg...

Integrated Marketing Communication Strategy of Rockstar Northlg...

Principles of Marketing Communications

Marketing Communications Strategies for the Success of 'The Hunger Games' Film Franchise

Hunger Games Marketing Communication Campaign

Integrated Marketing Communication Strategy of Rockstar North