Principles of Marketing Communications - Essay and Critical Reflection

This report discusses the principles of marketing communication and its issues/campaign used multiple channels in order to achieve success. It analyzes the communication issue/campaign and critically evaluates it using recognized frameworks and marketing communication theory. The report also discusses the meaning of the campaign using academic concepts and provides a critical evaluation of the market campaign in the light of understanding of the communication context and trends in marketing communications. Finally, the report includes a critical reflection on the importance of communication theories and their implementation in personal and professional life.