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Marketing Communications Strategy

   

Added on  2021-02-20

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MarketingCommunications
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EXECUTIVE SUMMARYMarketing communication is one of important tool for an organisation to reach at largeno. of consumers. There are various kinds of communication strategies that opted by companiesin order to deliver right kind of knowledge and information to ultimate consumer. So it is verymuch necessary to opt one of best and suitable kind of tools and techniques to provide crucialknowledge about organisational products.
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Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4Critically analyse and evaluate the above belief. Track your selected company’s marketingcommunications in the UK in terms of the extent to which this trend is occurring....................4Compare and contrast the branding strategy of your selected company with that of acompetitor within the same industry and country market. .........................................................7CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
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INTRODUCTIONMarketing communication is the method or way adopted by the organisation to conveythe message regarding the products and brands they sell either direct or indirect method to theconsumers to satisfy their wants and needs. Various methods should be adopted by theorganisation to exchange the knowledge and information to build brand awareness in among thepotential consumers. This report is based on the Apple which is an American multinationaltechnology company, headquarter is in California which designs and develops to sell theconsumer electronics, computer software and various kinds of online services. This report isbased on the marketing communication in the market of UK by acknowledging the trends inmarket with the help of data and statistics. The another major concern of report is to compare andcontrast the branding strategy of Apple and Samsung regarding industry and country market. Critically analyse and evaluate the above belief. Track your selected company’s marketingcommunications in the UK in terms of the extent to which this trend is occurring.In today's market digital technology impacts on the market strategies majorly tocommunication industry with the advent of technological advancement that maximum proportionof industry moves towards the above the line and below the line of tools and techniques to reachat large no. of potential consumers (Above the Line ATL, Below the Line BTL, Through the LineTTL Marketing, 2019.). Sometimes organisation use above the line and below the line as pertheir objectives and goals. There are some specific advantages and disadvantages of changingmedia tool in order to reach at large no. of consumers that are as follows:Above the line tool of marketing communication:ATL the line of advertising which consist of the advertising activities that are potentiallynon targeted and possess wide reach. The marketing tools under the ATL are television, radio,print advertisement and outdoor advertisement that direct the mass market. In respective kind ofmarketing organisation use personal selling which all about what they aimed at. This the waythat help to create dedicated bond with consumers. Advantage and disadvantages of ATL:In the words of Umar Farooq, there are some crucial advantages as organisation movetowards the proliferation of internet technologies by spending more towards the technologicaladvancement that are as follows:
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