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Marketing Concept of Amazon

   

Added on  2020-10-22

12 Pages2829 Words144 Views
MARKETING

Executive Summary Marketing is concept that helps to define the product and services of company intodifferent segments of market. Present study will be explaining the marketing concept of Amazonwhich is an electronic commerce and cloud computing company based in Seattle, Washington,that was founded by Jeff Bezoz on July 5, 1994. It is a public company which is focused on thecustomer satisfaction. It is the largest retailer company in world as measured by revenue andstatistical data. Furthermore, study will be describing new marketing strategies that companycould adopt for future stability.

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1BACKGROUND TO THE COMPANY.........................................................................................1MARKETING ANALYSIS ............................................................................................................2Australia's Marketing Strategies.............................................................................................2Strategic Marketing options for Amazon Australia................................................................4CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................7APPENDIX......................................................................................................................................8

INTRODUCTIONMarketing is the activity or foremost task that helps to meet the needs of customers byproviding valuable products to customers by utilizing the expertise of the company. Marketingprocess is the most crucial function of every organization that connects customers with companywith help of product or services. In other words, marketing is the tool that generates interestbetween customers. Place is where product is purchased and price is the amount a consumer paysfor product. Present study will be based on analyzing the Market of Amazon Australia in order toanalyze the current market situation and activity goals. Study will be explaining the marketingscenario with the help of strategic marketing models. This study will be explaining aboutbackground brief of company and also discuss about marketing analysis model to identifycurrent situation of the organization in Australian market. Furthermore, report also uses somemarketing analyzing models and tools to measure the best possible outcomes. BACKGROUND TO THE COMPANYAmazon is the best leading E-commerce company based in Seattle, Washington.Company has been recognized as best or largest selling product and services company over theinternet. Jeff Bezos founded Amazon in 1994. They started their business from selling booksonline and further expanded its business by entering into consumer products or fashion market.Quickly they launched DVDs, music, video games, electronics and clothing. (Amazon Australia:everything you need to know, 2017). In 1999, Jeff Bezos started their business very well and gotthe best person of the year award. Amazon adopts customer centric marketing approach in orderto develop new consumer’s attraction towards the company’s approachable market. In otherterms Amazon adopted customer obsessed strategy to ensure buyers satisfaction approach. Amazon has separate retail websites for United States, UK, Ireland, France, Canada,Germany, Italy, Spain etc. Amazon adopts a customer centric approach in order to collectdifferent functional tours and make the best possible action plan. In 2015, Amazon surpassed Walmart as most valuable retailer in the United States bymarket capitalization (Armstrong and et.al., 2015). Market analysis is helpful to create new taskperforming content and best opportunity goals. Like it’s all competitors such as Barnes & Noble and Borders, Amazon.com carried onlyabout 2000 titles in its Seattle warehouse. Most of the orders has been placed directly through1

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