The Marketing Concept Webinar

This presentation identifies the concept of marketing and its planning, roles and responsibilities of marketing, interrelation of marketing function, role of marketing in marketing environment, significance of interrelationship, and more.

Marketing concept

Table of content
 Introduction
 Concept of marketing
 Role and responsibilities of marketing
 Interrelation of marketing function
 Role of marketing in marketing environment.
 Significance of interrelationship
 Internal and external environment in which marketing function operates.
 Conclusion
 References

Introduction
 The presentation aims to identify the concept of marketing and its
planning. It is the most vital function which undertakes all the
activities regarding sales promotion advertisement and making
customer relations. This report is going to identify marketing
operations in various roles of department and how they interact.

Roles and responsibilities of
marketing
 Marketing is a concept of all the activities which leads to achieve high profitability in
market. It becomes a Framework in which all the activities related to sales of products are
systematically presented. It plays a crucial role for every organisation who wants to
achieve high success in long-term business environment.
 Role of marketing:
 Managing brand
 Conduct campaign

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 Responsibilities of marketing department
 listening to customer needs: this is an important responsibilities of
marketing department.
 Monitor competition: marketing is the universal concept and every
organisation takes measures to overcome competition.
 Innovate: : marketing helps in leading innovation in the organisation. It is
necessary to bring change and identify mistakes to give new features and
design to the products.

Interrelation of marketing function
 Marketing functions includes many roles and responsibility in large
organisational context. These functions involve promotional activities, planning
and designing of product, analysing competition, preparing budget and many
more. It also depends on the reach of organisation and their potential to capture
large market. Marketing involves various process and activities which are linked
with each other. Jumbo supermarket has made huge success in many countries by
opening supermarkets and attracting customers towards their products and
services.
 Product:
 Place:
 Promotion
 Price:

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 The marketing function are interrelated with other departments of the organisation. As
companies are depend on each factor which impact on their working.
 Marketing and human resource: It is the foremost function of the organisation to
manage employees and fulfil vacancies from talented individuals. The marketing
department is interrelated with HR department as HR manager must have knowledge
about marketing jobs and responsibilities to hire best suitable employees for the position
 Marketing and finance: this department plays a vital role in organisation to prepare
budgets, check policies and keep good financial stability in organisation.
 Marketing and product development: production department is responsible to carry out
the functions of product creation, designing and packaging and all the operational task.

Role of marketing in marketing
environment
 Marketing performs the role in wider business environment. This could be
identified through analysing both internal and external factors of company.
Jumbo supermarket works in large market of Netherlands and UK in which
they perform all the marketing roles which impact on great environment.
 Internal environment
 External environment

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 Mission: Marketing will help the Jumbo Supermarket to achieve their
mission of engaging last customers and grow fast sale through contributing
in sustainable environment.
 Vision: The marketing will insure that the company will secure their vision
for long term period. As the jumbo Supermarket wants to involve in
sustainable practices to give Healthy lifestyle to the consumers which can
be achieved to enable great promotions and tactics.
 Purpose: Marketing will help in focus on the purpose of company to fill
consumer wants and achieve high revenues.

Significance of interrelationship
 All the marketing functions and their relationship with other departments are significance
for a company to achieve goals and objectives. It builds coordination and unity at the
workplace. The interdependency will lead to make effective strategies to plan the
outcomes by analysing all the relevant criteria. As finance department is required to make
connection with marketing department to know about the marketing platforms and
provide them investments actions to implement their strategies. It helps in working
smoothly and less confusion will be create at workplace.

Conclusion
 It has concluded that, there are various marketing functions undertakes in an organization.
It takes a lot of roles and responsibilities across all the department. Therefore, it has
identified that marketing function interlaces with other business functions. It develop
strength, weakness and opportunity in large business environment which must be resolve
by formulating creative strategies.

References
 Baloch, M.S., Taj, S. and Arshad, T., 2020. Resistance, resisting and resisters: the case of a
social marketing partnership in Balochistan. Journal of Education & Humanities
Research, University of Balochistan, Quetta-Pakistan, 9(1), pp.13-39.
 Camilleri, M.A., 2018. Strategic planning and the marketing effectiveness audit. In Travel
marketing, tourism economics and the airline product (pp. 117-135). Springer, Cham.
 Fahy, J. and Jobber, D., 2019. EBOOK: Foundations of Marketing, 6e. McGraw Hill.
 Fine, S.H., 2017. Introduction to social marketing. In Marketing the Public Sector (pp. 1-
12). Routledge.
 George, R., 2021. Tourism and Hospitality Marketing Planning. In Marketing Tourism and
Hospitality (pp. 149-182). Palgrave Macmillan, Cham.

Thank you