Marketing Essentials

Marketing Essentials

Table of Content
• Introduction
• Key roles and responsibilities of marketing function
• Roles and responsibilities of marketing function in context of marketing environment
• Interrelation of marketing with other function
• Significance of interrelationship

• Evaluation of key elements of marketing mix
• Conclusion
• References
Table of content

Marketing refers to set of course of actions concerned with
promoting and selling of products and services within
target market. It is a procedure of instigating consumers to
buy and use company's products. Main motive of
marketing is to attract large target audience and capture
huge market share. This power point presentation contains
detailed information about role of marketing and its
function within an organisation.
Introduction