Marketing Essential

Marketing Essentials
(TASK-1)

Content
• Introduction
• Roles and responsibilities of marketing department
• Roles and responsibilities of marketing department relate to other organisational
context
• Roles and responsibilities of marketing department in context of marketing
environment
• Significance of interrelationship of marketing department with other departments
• Critically analyse and evaluate the key elements of the marketing function
• References

Introduction
Marketing refers to a process of promoting
and selling the goods and services within
marketplace that can attracts the number
of customers. This report is based on
Colgate- Palmolive company that is one
of the consumer product organisation
headquartered in New York City.

Roles and responsibilities of marketing
department
Marketing department plays a vital role in maintaining long-term
sustainability of Colgate by retaining loyal customers. It can
be possible by making suitable research in order to identify
and analyse actual needs and preferences along with the
changes if any, so that future decisions for further
improvement can be done by the management of an
organisation.