Marketing Concepts and Internal Relations

Marketing Concepts and
Internal Relations

Table of Contents
Introduction
Product
Price
Place
Promotion
Process
People
Physical evidence
Conclusion
References

INTRODUCTION
Business objectives are desired results that an organisation aims to achieve.
Every organisation employs different strategies through which they can achieve
their objectives. Marketing mix of the company is strategies that are adopted
by company to achieve its objectives. This presentation, discuses strategies
adopted and implemented by Toyota and Ford.

Product
Toyota
Toyota is a automobile company and this is its most important product offering is cars
and automobile vehicles.
Other than this Toyota also provides intangible product that is warranty to its customers.
Ford
In its product strategy Ford adopts differentiated strategy to cater varied demand of
customers. Product offerings of the company include automobile, trucks, buses, tractors,
and automotive parts. This means that product offering of the company is divided into
different categories.