Marketing Concepts and Internal Relations

This presentation discusses the marketing strategies adopted by Toyota and Ford to achieve their objectives and goals.

Marketing Concepts and
Internal Relations

Table of Contents
Introduction
Product
Price
Place
Promotion
Process
People
Physical evidence
Conclusion
References

INTRODUCTION
Business objectives are desired results that an organisation aims to achieve.
Every organisation employs different strategies through which they can achieve
their objectives. Marketing mix of the company is strategies that are adopted
by company to achieve its objectives. This presentation, discuses strategies
adopted and implemented by Toyota and Ford.

Product
Toyota
Toyota is a automobile company and this is its most important product offering is cars
and automobile vehicles.
Other than this Toyota also provides intangible product that is warranty to its customers.
Ford
In its product strategy Ford adopts differentiated strategy to cater varied demand of
customers. Product offerings of the company include automobile, trucks, buses, tractors,
and automotive parts. This means that product offering of the company is divided into
different categories.

Price
Toyota
Toyota builds high quality vehicles and these products are sold at a moderate level.
Determination of price by Toyota for its vehicles is based on cost of the products
and considered profit.
Ford
Pricing strategy adopted by Ford varies on the basis of products that they are
offering.
Ford implements market oriented pricing strategy for Sedans and Trucks in which
price of the product is based on competition.

Place
Toyota
Place and distribution strategy adopted by Toyota includes selling products through dealers
and sales staff.
Other than this, products of Toyota are also available online on its website enabling customers
to buy vehicles directly through website of the company.
Ford
In order to strengthen distribution and supply Ford has set up manufacturing plants at different
locations around the world.
Distribution of products to customers takes place through dealership. In addition to this some
of the products like auto parts are also availed through third party and website of the company.

Promotion
Toyota
Promotional strategy adopted by Toyota is extensive promotion strategy. In this strategy Toyota
promotes through all channels of promotion including traditional and modern or digital promotion
channels.
This includes promotion through Radio, TV, billboards and internet. In addition to this word of
mouth is also used for promotion of Toyota.
Ford
Ford includes different strategies and activities for promotion and mainly these includes
advertising of the products and company.
Sponsorship, in this strategy events are sponsored to promote company, sales promotion and
public relations. These are used to promote.

Process
Toyota
Process for Toyota includes manufacturing process and supply chain
management. In addition to this research and development is also
undertaken by company.
Ford
Process of Ford includes manufacturing and supply chain.
In addition to this, company also has installed system where dealers
can notify about low inventory level.
Process also includes online delivery of products.

People
Toyota
Toyota offers different opportunities to its customers and
empowering them. Toyota employs highly qualified workforce to
carry out its different activities.
Ford
Ford hires competent workforce and they are given effective training.
In addition to this in order to maintain motivation they are also given
adequate compensation and benefits.

Physical Evidence
Toyota
This involves products of the company and also trademark of
Toyota.
Ford
Physical evidence of the company includes its logo that
differentiates it from competitors. In addition to this vehicles
and their design and later bill and documents of transaction
are also used for physical evidence.

CONCLUSION
On the basis of above discussion, it can be concluded
that both the automobile companies have different
strategies for achieving their objectives and goals.

REFERENCES
 Blut, M., Teller, C. and Floh, A., 2018. Testing retail marketing-mix effects on patronage:
A meta-analysis. Journal of Retailing. 94(2). pp.113-135.
 Lahtinen, V., Dietrich, T. and Rundle-Thiele, S., 2020. Long live the marketing mix.
Testing the effectiveness of the commercial marketing mix in a social marketing
context. Journal of Social Marketing.
 Thabit, T. and Raewf, M., 2018. The evaluation of marketing mix elements: A case
study. International Journal of Social Sciences & Educational Studies. 4(4).