Marketing Concepts Ryanair

Marketing concepts -
Ryanair

Table of Contents
PART A...........................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART B...........................................................................................................................................5
(COVERED IN PPT)...................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

PART A
INTRODUCTION
Marketing concept is referred to as a belief which is very useful in assessing the needs of
the individual in order to make strategic decision. This helps in identifying the current trends of
the market which in turn is useful in attaining needs and requirements of company as wells as
customers. Ryanair is an Irish airline which was founded ion the year 1984 and it mainly deals
in low cost air travel services to around 225 destinations. They offer various air services and
have done partnership with car rentals, bus ticketing in order to provide wide range of services to
the customers. The company will bring in with effective tour packages and expand their airline
services to various other destination helps in attaining higher operational goals and efficiency of
the business.
MAIN BODY
a.) Marketing management orientation
This helps management of the organization in determining the needs of the targeted
demographics which in turn helps in designing strategies which in turn leads to build stronger
consumer relationship and target the set customers (O'Connell and Williams, 2016).
Marketing concept: Marketing concept is referred to as a belief which helps in
identifying the current trends of the market which in turn is useful in attaining needs and
requirements of company as wells as customers. Ryanair focuses in expanding its airline services
to more destinations across the globe (Shaw, 2016). The company also focuses on providing
services at lower fair price which in turn leads to higher sustainable growth and efficiency of the
business. They focus on providing services to the customers by effectively dealing with car
rentals, bus ticketing in order to provide wide range of services to the customers (Vatankhah,
Zarra-Nezhad and Amirnejad, 2019). This helps Ryanair airlines in gaining higher profitable
returns which in turn also results in higher customer base and sustainable growth for the business
in the long run.
Production orientation: This concept states that the customers tends to get attracted
towards products and services which are highly affordable and readily available in the market.
This approach is mainly associated with the manufacturing of the particular product and services
of the company (Caputo, Borbély and Dabic, 2019). Ryanair airlines focuses on developing
those products and services which helps in fulfilling the needs of the customers and leads to ease