Transition to Circular Economy: A Case Study of Ryanair

International Strategic management

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
Books and Journal......................................................................................................................11

INTRODUCTION
International strategic management is considered as the continuous management planning
procedures that intent to develop strategies in order to enable firm for expanding worldwide as
well as accomplish globally. Moreover, this is vital as it tends to drive strategies of successful
enterprises into diverse market environment (Akpinar and Sahin, 2019). Additionally, In order to
succeed in an economy a business needs to be remaining working with Business Ethics and has
to maintain its sustainability. The businesses are required to shift from the linear economy to the
circular economy in order to achieve success in the market. For the purpose of this report the
example of Ryanair Company has been identified. Ryanair is a low-cost airline that was
established in 1984. The company's headquarters are in Dublin, with principal operations at the
Dublin Airport for the Blind and London Stansted Airport. This essay contains the overview of
the Ryanair Company and its transition to the circular economy. It also contains the several
example that helps to identify the barriers that the Ryan Air has faced in order transit from linear
economy to the circular economy.
MAIN BODY
Ryanair is a big corporation that was established in 1984. In 2016, it overtook Ryanair as
the largest European budget airline, carrying more international passengers than any other
carrier. They have about 400 Boeing 737 NG to 800 NG aircraft on the ground, some of which
are employed as charter planes and others as backup planes for pilot training. There is a firm that
is well-known for its rapid growth and success as a result of its low-cost business plan. Ryanair
is well-known for providing low-cost airline services throughout Europe. With the use of their
route network, the organization can reach around 40 nations throughout Europe. The firm does
not operate on the basis of providing free food and drink on board and charging to take us on a
tour for the same. Other sources of revenue for the company include hertz car rentals, hotels,
phone cards, and bus tickets, which account for 16 percent of the company's profit. Aside from
that, the Run air airline has supplied services such as passenger and cargo transportation to
numerous places. It is the company's primary product or service to give to its customers, with the
ones described above and others being secondary to it. It also assisted their consumers in
avoiding agency fees by allowing them to order tickets only through their websites.

Circular economy is undertaken s the industrial system which is restorative through
intention as well as design. Moreover, this replaces the end of life aspects with restoration,
shifting towards utilization of renewable energy. Additionally, this also obviates the usages of
toxic chemicals that impair ruse as well as return towards biosphere and intent for waste
elimination by effective designs of goods, material, techniques and models of business.
Currently, circular economy plays essential role into firm (Amason and Ward, 2020). As this is
regarded as the economic model that focus upon waste management after reuse, through re-
utilizing resources, repairing and recycling instead of producing the all new one to reduce raw
material uses as well as recycle them as it can able to. The concept of circular economy is
regarded as the crucial strategy within environmental conservation that focuses on waste
management after consumptions. Furthermore, respective concepts have crucial implications for
packaging and manufacturing methods. Also, circular economy is different from traditional
economy into a linear model that considers resource reuses in production process. Rather than
this, it does not undertake any form of longer term waste disposal. Essentially, e- waste that is
often landfill or burned after breaking the uses. It also develops final European commodities
manufacturer or importers who considers the load of waste disposal after their consumption. So,
the EU has adopted packaging of circular economy as guidelines for member countries is to
enhance their competitiveness and leads towards sustainable economy growth.
However, the concept of circular economy is based on few essential principles that are;
maximizing natural capital, through managing bounded natural resources the initiatives along
with resource value formation at every opportunities. The resource management turnover would
leads towards intelligent resource adoption through implementation of renewable as well as
effectual technologies and availability of resources (Angiola, Bianchi and Damato, 2019).
Additionally, the revolving economy would aids in growth of natural capital by managing the
flow of resources into system and develops effective circumstances for resources resumptions
such as soil quality and many others. The other principles is utilizing resources to maximize
their advantages, it may be performed through rotation, components, aspects of items as this
facilitates additional advantages. In addition to this, it leads towards re- development, recycling
and renovating in order to maintain the flow of elements and objects into economy. Maintain
effectiveness of system, it is also vital principle. It may be performed by developing as this