Marketing Consumer Behavior2Table of ContentsIntroduction.................................................................................................................................................3Situational Analysis of Company.................................................................................................................3Target Market Description...........................................................................................................................4Target market decision making process......................................................................................................5Need recognition.....................................................................................................................................5Search process.........................................................................................................................................5Evaluation of Alternatives........................................................................................................................5Selection phase........................................................................................................................................5Social impacts on Buying Behavior..............................................................................................................6Family......................................................................................................................................................6Reference group......................................................................................................................................6Psychological impacts on Buying Behavior..................................................................................................7Motivation...............................................................................................................................................7Attitudes and Beliefs................................................................................................................................7Personal impacts on Buying Behavior..........................................................................................................7Age..........................................................................................................................................................7Lifestyle...................................................................................................................................................7Marketing Strategy Recommendations.......................................................................................................8Concern about environmental issues......................................................................................................8Fuel efficiency..........................................................................................................................................8Strategic alliances with other manufacturers..........................................................................................8Creating new brand.................................................................................................................................8Conclusion...................................................................................................................................................8References...................................................................................................................................................8

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