Strategic leadership assignment : Mercedes-Benz
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Added on 2021-04-21
Strategic leadership assignment : Mercedes-Benz
Added on 2021-04-21
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Running Head: Strategic LeadershipMERCEDES BENZStrategic LeadershipCase Study
Strategic LeadershipP a g e | 1Table of ContentBrief Introduction.............................................................................................................................2Description of Strategic Situation.....................................................................................................3The Organization...............................................................................................................................3Product/ Service offering...................................................................................................................4Service Offering.............................................................................................................................5Industry & Market Analysis................................................................................................................7Mission/Vision and Values.................................................................................................................8Discussion of Strategic Issues...........................................................................................................9PESTLE Analysis................................................................................................................................10Political Factors............................................................................................................................10Economic Factors.........................................................................................................................11Social Factors...............................................................................................................................11Technological Factors..................................................................................................................11Legal Factors................................................................................................................................12Environmental Factors.................................................................................................................12SWOT Analysis-Mercedes Benz.......................................................................................................13Five Competitive Force Analysis......................................................................................................15Competitive Rivalry......................................................................................................................15Bargaining power of suppliers.....................................................................................................16Bargaining Power of Buyers.........................................................................................................16
Strategic LeadershipP a g e | 2Threat of Substitute product.......................................................................................................16Threat of new Entry.....................................................................................................................16SOAR Analysis..................................................................................................................................17Business Strategy.............................................................................................................................19Organization design and Business Strategy Gap Analysis................................................................19Summary of Strategic Insights.........................................................................................................20Design for Action............................................................................................................................21Explanation of the Action Plan.........................................................................................................22Conclusion......................................................................................................................................23References......................................................................................................................................24
Strategic LeadershipP a g e | 3
Strategic LeadershipP a g e | 4Brief Introduction
Strategic LeadershipP a g e | 5Mercedes-Benz is a global automobile Marque and a division of the world renowned Automobile manufacturer Daimler-AG. The company which adopted a new slogan in the year 2010 “The Best or Nothing” exemplifies perfection, fascination and responsibility as core values of the Mercedes-Benz brand (Yao & Schwarz, 2017). The brand which well-known across the globe for its Luxury vehicles, especially cars, buses, coaches and Lorries has its headquarters in Stuttgart, Germany. The company is a luxury brand which was founded in the year 1926 by Karl Benz & Gottlier Daimler. During the 1930s, the 770 model produced by Mercedes Benz was rumoured to be driven by Adolf Hitler; this implies the legacy of the brand (Michelli, 2015). Mercedes-Benz was a pioneer in introducing plethora of technological and safety innovations which were eventually adopted by other vehicle manufacturers around the world. The year 1999 saw the merger of Mercedes with Daimler Chrysler to become what is now called as Mercedes-AMG, as a part of Daimler AG Company Mercedes Benz car division contains Mercedes- Benz and Smart car production. Since the inception Mercedes-Benz has maintained a reputation of quality, durability and luxury for its vehicles (Uhl & Gollenia, 2016). The company is really adaptive and changes its strategy according to the changing business environment; long before any other player the company was developing multi concept cars with propulsion on the lines of hybrid-electric, fully-electric and fuel cell powertrains (Janda, 2015).The underlying purpose of the assignment here is to understand the organization, the industry, product offering, market and its mission and vision in detail. All the above information will help in understanding the strategic situation of Mercedes Benz. PESTLE analysis, SWOT analysis, SOAR analysis, Porter 5 forces analysis will further help in conducting analysis of strategic issues at Mercedes-Benz. Towards the end a strategic plan for the company will be suggested to ensure the steadiness of its business momentum.
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