Marketing Consumer Psychology
VerifiedAdded on 2022/12/22
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AI Summary
This report explores the role of consumer psychology in marketing and its impact on purchasing decisions. It discusses the influence of factors such as economic, personal, social, and psychological variables on consumer behavior. The report also focuses on the attitudes and personality traits that affect buying decisions. It examines Huawei's facial recognition feature and its impact on consumer perception. The report provides insights into the changing trends in mobile phones and offers a future direction for marketing strategies.
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