Understanding Buyer’s Behavior: A Study on iMate20 Smartphone

Understanding Buyer’s
Behavior
A study on iMate20 Smartphone
Student Detail
5/18/2019

Introduction: imate20 Mobile Phone
 The one of the rapidly growing markets of economy is technology
market. There is not a single area left that is not have been touched by
the wide arms of technology (Ardito & Messeni, 2019).
 From this rapid technology revolution there is one component that is
giving it a big push to go forward. That is market of mobile phones.
 This project is going to look into the market performance of a mobile
phone named Huawei Mate20 (Godinho & Ferreira, 2013).
 After proper analysis of various perspectives of marketers and
consumers, some recommendations are also made at the end of the
report.

imate20 Mobile Phone: Segmentation,
Target Market and Positioning
 In modern marketing management, the terms like
segmentation, positioning and target market are
considered familiar approach.
 This set of steps connects with one another in order to
provide a solid foundation to the sale of a product.
 These marketing strategies in together are considered even
more important them other marketing activities for a
product (Grandori, 2010).
 For newly launched iMate20 mobile phone, its market
segmentation, target market and then positioning their
products in them is analyzed in this section.