Critical Assessment of Corporate and Business Strategic Objectives of Halfords UK

Marketing Corporate
Strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Corporate Strategy......................................................................................................................3
Business Strategy........................................................................................................................4
History of Halfords UK...............................................................................................................4
Analysis of Organisation and business objectives of Halsford...................................................5
SMART Framework ..................................................................................................................5
Critical evaluation of Halsford's.................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In this report outlines the critical assessment of the corporate and business strategic
objectives of Halfords UK. A description about the corporate and business strategy is highlighted
along with the brief of the history of Halfords. At the end evaluation of the organisation with the
help of SMART framework is provided.
MAIN BODY
Corporate Strategy
Corporate strategies are the plan of action that the corporates develops to achieve its
objectives and goals. It is for long-term advantage over the competitors in the industry. The
strategic decisions are taken with incorporating all the business activities and through
understanding how optimum value is been generated. Corporate strategy is developed on the
basis of business strategies. The companies generally implement efficiency based corporate
strategy to obtain competitive advantage (Rugman and Verbeke, 2017). Corporate strategy
communicate on the issues related to what businesses should corporate seek to create
competition in the market, how the corporate generate value through its business activities and
diversification help the organisation to grow in the industry. It has four components namely
resource allocation, corporate design, portfolio management, strategic trade-offs.
Resource Allocation
The resource allocation mainly concentrate on the two types of resources of the
organisation i.e. Human resource and capital. The management of the organisation should
analyse and device a plan on how should these resources are to be allocated that it would result
in generation of values and to increase profits. The allocation process requires the identification
of the abilities of the human resource and required talents for the business. Along with the
distribution of the capital across the business and allocation of funds in the opportunities arises
within the industry.
Corporate design
It means the evaluation by the management of the corporate structure and the systems
that are placed within the activities of the organisation to create value. The corporates might be
following horizontal or vertical chain of command, and for reporting centralised or decentralised
management.