Role of a Marketing Department in a Business

Marketing

Marketing function
• Changing technology can enable social media to
engage in promotional activity and then associate it
with the organisational functions.
• Marketing responsibilities of BodyShop has not been
restricted to marketing campaigns and awaking
people in regards to use. The promotional of
BodyShop is abled to create back communities with
good change coupled with various efforts in CSR
promotional activities. Brand will emphasise on
gender equality where women rights with middle
activism is complied with equality (Abril, and
Cánovas, 2016).
(Source: Eser,
2018)

Integration between marketing function
and other function
• The integration of main marketing functions
associated with the other functional units-
• Marketing roles and interrelatedness with the
functional activities, which includes distribution
system, advertisement, finance under the procedure.
• Components of marketing function will include
market research (Research and development),
tactics, planning, and strategy. For example- finance
department is connected to the marketing division. It
will include fiscal resource to evaluate, plan, and
implement of promotional strategies (Dubey, and
Singhal, 2016).
(Source: Eser,