Lush Cosmetic Company: Marketing Strategies and Brand Analysis

Lush cosmetic Company

Table of Contents
 Introduction and company overview
 Brand Analysis
 Segmentation-targeting and positioning
 Customer Analysis
 Perceptual mapping
 Marketing Mix
 Conclusion and Recommendation
 References

Introduction and Company Overview
 This presentation is aimed at evaluating current marketing strategies of Lush company and how they
have gained insights into the behaviour of their targeted customers and used that information for building
and strengthening their brand.
 Lush is a British company operating in cosmetics industry. It manufactures natural and vegetarian
cosmetics range and offers whole range of cosmetics for face, hair and body including creams, soaps,
shampoos, shower gels, lotions, moisturisers, scrubs, masks, etc.

Brand Analysis
Company Lush Retail Limited
Category/sector Cosmetics retail
Tagline Fresh handmade cosmetics
USP Organic products, minimal preservatives
Segmentation Women cosmetics
Target Market Women inclined towards vegan lifestyle
Positioning Happy people making happy soap
Competitors Johnson & Johnson, Proctor and Gamble, The Body Shop, Clinique, Origins
Lush Brand Analysis and STP in summary: